Digital Fundraising
War Child - Armistice
by Joe Burnett
War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
Read moreCARE International ‘Don’t give, lend’
by Mark Phillips
‘Teach a man to fish and you feed him for a lifetime’ as the saying goes. This could easily have been the inspiration for this campaign, as CARE International embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
Read moreACLU: Stand for Rights. Stand for Freedom
by Joe Burnett
When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
Read moreMyOxfam app
by Joe Burnett
The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
Read moreMacmillan Cancer Support ‘eCards’
by SOFII
Macmillan Cancer Support wanted to update their outdated eCards platform, which was too dependent on Adobe Flash software, with a modern platform that could be optimised for mobiles and tablets.
Read moreUNESCO: Empowering Local Radios with ICTs
by Sue Kershaw
An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
Read moreGive Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and poweful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received, making great use of Facebook’s audience targeting algorithm. The video will make you cry but the results will make you jump for joy
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreHow Alzheimer's Society transformed it’s online giving experience
by Joe Burnett
Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
Read moreWant to fight hatred and raise money for a good cause? Do it the fun way!
by John Logan
Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.
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