Digital fundraising
British Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
Read moreOmaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreShelter: Christmas ecard campaign
by Alex Furness
Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
by Joe Burnett
A funny, intelligent video (featuring star in the making Yusuf) demonstrates the complexity of international aid and why organisations such as Islamic Relief are so important in the global fight against poverty.
Read moreShine: virtual balloon races
by John Grain
What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
Read moreLeading the resistance: the American Civil Liberties Union
by Ali Walker-Davies
Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging
by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
Read moreChinese take away: reinventing fundraising in the People's Republic of China
by Daryl Upsall
Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
Abortion Support Network: ‘Why do you support ASN?’
by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
Hope and Homes for Children: End the Silence
by Catherine Harris
Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
Read moreBernie Barnstorms – I Wish I’d Thought Of That
by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreCARE International UK: ‘Don’t give, lend’
by Mark Phillips
The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
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