Digital fundraising

Shelter: Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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Shine: virtual balloon races

by John Grain

What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.

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Leading the resistance: the American Civil Liberties Union

by Ali Walker-Davies

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

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Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging

by Emily Collins-Ellis

A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.

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Chinese take away: reinventing fundraising in the People's Republic of China

by Daryl Upsall

Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.

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Abortion Support Network: ‘Why do you support ASN?’

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.

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Hope and Homes for Children: End the Silence

by Catherine Harris

Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.

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Bernie Barnstorms – I Wish I’d Thought Of That

by Fiona Pattison

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 

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CARE International UK: ‘Don’t give, lend’

by Mark Phillips

The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.

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Macmillan Cancer Support: eCards platform update


Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.

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Act for Peace's refugee social experiment


A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.

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