Digital fundraising

Shelter: Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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Really Ugly Sweater

by SOFII

In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.

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Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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Enhance your online fundraising abilities in four steps

by Sarah Daren

In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.

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How crowdfunding is helping fundraise for community projects

by Sarah Daren

Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.

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Shine: virtual balloon races

by John Grain

What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.

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Leading the resistance: the American Civil Liberties Union

by Ali Walker-Davies

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

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NSPCC's improved online giving experience

by SOFII

An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.

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Peer-to-Peer Fundraising: a mini guide for nonprofits

by Dan Quirk

Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.

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Islamic Relief’s WhatsApp genius: raising £180,000 via messaging

by Emily Collins-Ellis

A clever and modern use of technology by Islamic Relief demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.

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Chinese take away: reinventing fundraising in the People's Republic of China

by Daryl Upsall

Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.

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Abortion Support Network: ‘Why do you support ASN?’

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

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