Digital Fundraising
How crowdfunding is helping fundraise for community projects
by Sarah Daren
Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.
Read moreShine virtual balloon race
by John Grain
A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.
Read moreLeading the resistance: the American Civil Liberties Union
by Ali Walker-Davies
Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
NSPCC's improved online giving experience
by SOFII
An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
Peer-to-Peer Fundraising: a mini guide for nonprofits
by Dan Quirk
Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.
Islamic Relief’s WhatsApp genius: raising £180,000 via messaging
by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
Read moreChinese take away: reinventing fundraising in the People's Republic of China
by Daryl Upsall
Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
Abortion Support Network: 'Why do you support ASN?'
by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.
Hope and Homes for Children: End the Silence
by Catherine Harris
Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
Read moreBernie Barnstorms – I Wish I’d Thought Of That
by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreWar Child - Armistice
by Joe Burnett
War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
Read moreCARE International UK: ‘Don’t give, lend’
by Mark Phillips
The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
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