Digital fundraising
Charity e-commerce – learning from the best online shops in the sector
by Matt Smith
Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
Read moreNational Trust for Scotland: ROOTS regular giving campaign
by Joe Nicholson
For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
Read moreImprove your supporters’ online experience to raise your fundraising results
by James Herlihy
James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.
Read moreANT Foundation: how new technologies delivered the human touch during Covid-19
by Veronica Parise
This is a marvellous story about how an Italian cancer charity responded to the pandemic by innovating while maintaining their human touch.
Read moreCork Simon Community: Small-scale pandemic crowdfunding
by Emma Doran
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
Read moreA case for crowdfunding
by Stephanie Thomas
Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.
Read moreGoing viral: creative social media campaigns to inspire museums
by Devon Rose Turner
Are you a cultural organisation looking to get more out of social media? Then prepare to be inspired by these three exceptional campaigns.
Read moreThe Salvation Army: Why is it so hard to see black and blue?
by Rebecca Wilson
Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
Read morePlanned Parenthood: Donate in Pence’s name
by Laura Golland
At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
Read moreLung Foundation Australia: Christmas 2020 digital campaign
by SOFII
Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
Read moreHow to show the right gratitude attitude to new e-mail subscribers
by Ephraim Gopin
The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
Read morePete for America: Leaderboard challenge election fundraising
by H. Ryan Steele
What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
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