SOFII · Digital Fundraising

The Salvation Army: Coronavirus response campaign

by Gemma Reeve

This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.

RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.

Fauna & Flora International: Testing always-on digital fundraising

by Gemma Reeve

Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.

The Salvation Army: Christmas cross channel digital recruitment campaign

by Gemma Reeve

In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.

IWITOT 2020: Sweet Farm’s Goat 2 Meeting

by Joshua Leigh

For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.

Sightsavers Ireland: The most sincere thank you ever written

by Reinier Spruit

When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.

Mountbatten Isle of Wight : Coronavirus appeal

by Jax Jones

To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.

Big Dog Ranch - Great Give 2017

by Derrick Feldmann

With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.

Good Neighbors: Twinkle Twinkle Little Box

by Borie Han

This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.

WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

by Joe Burnett

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

Breast Cancer Research Foundation: ‘Pink Mercy’ skin

by Lucy Casey

Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.