Digital fundraising
ANT Foundation: how new technologies delivered the human touch during Covid-19
by Veronica Parise
This is a marvellous story about how an Italian cancer charity responded to the pandemic by innovating while maintaining their human touch.
Read moreCork Simon Community: Small-scale pandemic crowdfunding
by Emma Doran
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
Read moreA case for crowdfunding
by Stephanie Thomas
Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.
Read moreGoing viral: creative social media campaigns to inspire museums
by Devon Rose Turner
Are you a cultural organisation looking to get more out of social media? Then prepare to be inspired by these three exceptional campaigns.
Read moreThe Salvation Army: Why is it so hard to see black and blue?
by Rebecca Wilson
Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
Read morePlanned Parenthood: Donate in Pence’s name
by Laura Golland
At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
Read moreLung Foundation Australia: Christmas 2020 digital campaign
by SOFII
Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
Read moreHow to show the right gratitude attitude to new e-mail subscribers
by Ephraim Gopin
The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
Read moreHow to find new e-mail subscribers for your organisation – the right way
by Ephraim Gopin
Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.
Read morePete for America: Leaderboard challenge election fundraising
by H. Ryan Steele
What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
Read moreThe Salvation Army: Coronavirus response campaign
by Gemma Reeve
This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.
Read moreRSPCA: Pet First Aid Guide value exchange campaign
by Jonathon Grapsas
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
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