Digital Fundraising
Breast Cancer Research Foundation - Pink Mercy Skin
by Lucy Casey
Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
Read moreWorldwide Breast Cancer - Know Your Lemons campaign
by Joe Burnett
How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
Read moreWorld Vision: The Story Shop
by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.
Read moreHow celebs use social media for fundraising
by Joel Voysey
Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
Read more#GOBALLSOUT from Testicular Cancer New Zealand
by Tom Hodgson
This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.
Read moreMermaids: how one man raised £250k by playing a game.
by Nikki Bell
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
Read moreBloody Good Period’s festive period campaign
by Camille St-Omer Donaldson
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Read moreBritish Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
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