- Exhibited by
- John Bird
- February 25, 2015
- Medium of Communication
- Target Audience
- Type of Charity
- International Development / Water Education
- Country of Origin
- Date of first appearance
- September 2014
SOFII likes this innovative spin on virtual gifts. Changing the world by spending a penny and helping to flush away poverty is a great idea. As twinning your toilet is a one-off gift it is interesting to note that new products are being trialled including special toilet rolls and soap.
Summary / objectives
To provide a toilet or latrine to people living in developing countries, preferably by educating communities about the importance of hygiene, how to collect rainwater and builtd toilets. Or, in countries with conflict to provide toilets.
Toilet twinning is a joint venture between Tearfund and Cord. It is unique way to do something about the 2.6 billion people living without decent sanitation. Every minute, three children under the age of five die because of poor sanitation or dirty water. For £60, members of the public can twin their toilets with a latrine in Burundi, Cambodia, or the Democratic Republic of Congo.
Creator / originator
Mark Atterton, Nick Wilmot and Richard Dixon (Cord)
It is a similar idea to the virtual gifts or sponsorship programme but the outstanding characteristic to me is the simplicity and quality of the execution, right down to the framed picture arriving ready for you to put on your toilet wall and continue promoting the idea on the charities' behalf to the next supporter.
Influence / impact
Since launch in 2009, 25,000 toilets twinned in 41 countries.
The main elements that make this a good idea are replicable for other causes; a brand that directly explains the cause, strong links to aspects of the donors life to make it relevant, and great execution, delivering an end product that the donor wants to display on an open-ended basis – promoting your idea to their friends and family.