SOFII stars

SOFII stars is a special feature designed to help you quickly to find your way to the best treasures on SOFII. SOFII stars are grouped by subject, so you can more easily find what you need. We're adding to SOFII stars continually and they're here on the site in perpetuity so that you can always get to them, whenever you want. Just another helpful simple service from SOFII. Tell your friends, why don't you? To register for their free SOFII updates they can email Carolina here any time.

SOFII stars: great fundraising writers

by SOFII

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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SOFII stars: treasures of legacy marketing

NSPCC Ad

by SOFII

Our selection of SOFII stars this time centred on treasures of legacy marketing. Exhibits and articles include Greenpeace Sweden’s legacy commercials, a University of Oxford legacy brochure, the NSPCC’s approach to legacy training and Mal Warwick giving us the facts on legacy giving, amongst a wealth of ever essential reads.

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SOFII stars: a selection of fantastic events from around the world

by Joe Burnett

Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.

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SOFII stars: a selection from SOFII’s most read articles

by SOFII

To make your life easier here are direct links to 19 treasures from the best, most useful fundraising articles that feature in SOFII’s online reading rooms. There are lots more, just look.

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SOFII stars: treasures from IWITOT 2012

by SOFII

Here are links to 17 fundraising greats, 17 of the big ideas that were in the first I Wish I'd Thought of That mega-event in London 2012, at which young fundraisers described and illustrated a cornucopia of big ideas so good that they wish they'd had them, themselves.

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SOFII stars: thank you, welcome and well done.

by SOFII

Saying thank you properly really is a golden opportunity for fundraisers. Here in this special edition of SOFII stars is all you need to know to make the most of it. Enjoy!

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SOFII stars: the world's best fundraising direct mail.

by SOFII

Check out some of the world's best fundraising direct mail. A priceless swipe file: 2000 years of fundraising direct mail. From all the direct marketing gems on SOFII, from the ancient to the bang-up-to-date, here's a selection of great fundraising direct mail, to inspire you. Enjoy!

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