SOFII stars: trea­sures from IWITOT 2012

Written by
April 15, 2013

Some of these wonderful ideas that your fellow fundraisers wish they'd thought of might make you laugh, some might surprise you, some might even make you cry. They will all inspire you.

What follows are links to 17 fundraising greats, 17 of the big ideas that were in the first I Wish I'd Thought of That mega-event in London 2012, at which young fundraisers described and illustrated a cornucopia of big ideas so good that they wish they'd had them, themselves.


The world's biggest coffee morning, from Macmillan Cancer Support

Motor Neurone Disease – John's journey

The Movember moustache-growing campaign for men's health

Great Ormond Street Hospital Christmas mailing in 1941

Medicos Sin Fronteras: medicine for someone else's pain

Amnesty International pen pack

Amnesty International UK: press ads that shook a nation

Botton Village: giving donors choices

PCRF: fundraising from beyond the grave.

ICAN: the 'adopt a word' campaign

Greenpeace International: the reinvention of face-to-face fundraising

Plan International UK's 'prospecting' campaign

Save the Children: Gaza ceasefire SMS campaign

Send a Cow: thank-you drive

Live Aid: a world event

Kiva: person-to-person micro-lending

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