Help the Aged

Help the Aged: ‘you have this gift’ direct mail pack

Letter

by SOFII

Both the text on the envelope and the incentive in this classic direct mail pack from the 1980s have been copied frequently.

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El anuncio de prensa de Help The Aged: “Haz que un ciego vea”

by Alhelí Quintanilla

Este anuncio es un clásico. Creado por el legendario Harold Sumption a finales de los años 70, encarna una de las propuestas de recaudación de fondos más directas y difíciles de resistir, “Haz que un ciego vea”. Inmediatamente se pone un precio a este milagro, uno fácilmente asequible para la mayoría de la gente, 10 libras.

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Help the Aged: « Offrez la vue a un aveugle » publicité dans la presse.

by Laura Parrota

Cette publicité est devenue un classique. Crée par le légendaire Harold Sumption, elle contient la plus irrésistible des proposition: « offrez la vu…

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L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.

by SOFII

Questo annuncio stampa è un classico. Ideato dal leggendario Harold Sumption alla fine degli anni ‘70, rappresenta uno dei più diretti e irresistibili messaggi di fundraising, “Dà la vista a un cieco”. Indica subito una cifra per questo miracolo e, per la maggior parte delle persone, si tratta di una somma abbordabile, 10 sterline.

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Help the Aged ‘...little piece of plastic’ direct mail acquisition pack

Envelope

by SOFII

More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.

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Help The Aged: ‘make a blind man see’ press advertisement

Original advertisement.

by Ken Burnett

This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.

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