Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

Whitney Museum of American Art: Curate Your Own Membership

by SOFII

A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.

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Why I am not a fan of welcome packs

by Margaux Smith

 ‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.

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Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts

by SOFII

An insightful use of technology that brings RNLI donors closer to the lifesaving work.  This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.

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Is the F2F golden goose now a dead duck?

by SOFII

If you were one of the unlucky few that missed the recent webinar ‘How to reduce F2F donor attrition in the first 90 days’ co-hosted by SOFII, The Agitator and DonorVoice – don’t despair, you can still listen to the full webinar. It’s 90 minutes of your schedule that could help keep the F2F golden goose from being a dead duck!

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The NSPCC's legacy-themed Garden of Magical Childhood

by SOFII

A garden designed to demonstrate how gifts in supporters’ wills have supported the NSPCC’s work and takes visitors on a journey through the past 130 years.

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A 'hair-raising' message from the Swedish Childhood Cancer Foundation

by SOFII

Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original. 

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The Foundling Hospital appeal, 1728-1745

by Tobin Aldrich

Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today – but when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…

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‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be

by Eifron Hopper

Eifron Hopper explains why our legacy messages, as well as being compelling and memorable, should be frequent and delivered to our donors via as many appropriate channels as possible.

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How to reduce F2F attrition in the first 90 days

by Charlie Hulme

Read about an important webinar to be co-hosted by DonorVoice, the Agitator and SOFII. This session will be chock-full of ‘how-to’ and tactical specifics, along with case data that will have you clamouring to put this in place yesterday.

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The hashtag - I wish I’d thought of that

by Alfredo Botti

Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore? 

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