Der Bhopal Med­ical Appeal ergreift jede Möglichkeit gute Geschicht­en zu erzählen

Es ist sehr per­vers, dass Dow Chem­i­cals jeman­den bezahlt, um bei Organ­i­sa­tio­nen in Bhopal herumzuschnüffeln.

Written by
Michaela Staggl
Added
September 16, 2015

Dieses Werbeinserat zeigt wie man die Spionage zum eigenen Vorteil nutzt. Es weist zwei Senior Managern bei Dow darauf hin, wie sie Geld sparen könnten, wenn den Leuten helfen würden, anstatt herumzuschnüffeln. Außerdem wäre es wohl auch noch erfüllender.

Es wurde im April 2012 im Guardian und Daily Telegraph veröffentlicht. Es war ein massiver Erfolg und brachte viele neue Spender.

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About the author: Michaela Staggl

Michaela Staggl I currently work at Kindernothilfe Österreich as a teamleader fundraising/marketing. Fundraising’s my professional world since I’ve finished university (Product Marketing and Innovation Management). I did my first steps at SOS Children’s Villages four years ago. And I’m still delighted to work as a fundraiser.

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