Der Bhopal Med­ical Appeal ergreift jede Möglichkeit gute Geschicht­en zu erzählen

Es ist sehr per­vers, dass Dow Chem­i­cals jeman­den bezahlt, um bei Organ­i­sa­tio­nen in Bhopal herumzuschnüffeln.

Written by
Michaela Staggl
Added
September 16, 2015

Dieses Werbeinserat zeigt wie man die Spionage zum eigenen Vorteil nutzt. Es weist zwei Senior Managern bei Dow darauf hin, wie sie Geld sparen könnten, wenn den Leuten helfen würden, anstatt herumzuschnüffeln. Außerdem wäre es wohl auch noch erfüllender.

Es wurde im April 2012 im Guardian und Daily Telegraph veröffentlicht. Es war ein massiver Erfolg und brachte viele neue Spender.

View original image

About the author: Michaela Staggl

Michaela Staggl I currently work at Kindernothilfe Österreich as a teamleader fundraising/marketing. Fundraising’s my professional world since I’ve finished university (Product Marketing and Innovation Management). I did my first steps at SOS Children’s Villages four years ago. And I’m still delighted to work as a fundraiser.

Recent Articles

Reinventing the future of fundraising – a seminar by Ken Burnett

Originally an invitation only event for executives at Australian charities, this inspiring and informative seminar is a must watch for all fundraisers. Ken offers over an hour of practical and tangible ideas that will help you reinvent the future of fundraising at your organisation. Secure your exclusive recording today.

Read more

New report explores in memory giving in multicultural Britain

Giving a gift in memory of a loved one is always a significant and personal act. The latest insights from Legacy Futures reveal that the motivations and methods of in memory giving are also often deeply rooted in culture and faith. 

Read more

The UK data bill is a gamechanger for charities

The UK government just passed the Data (Use and Access) Bill. One amendment in the bill is of particular interest, with the potential to boost annual charitable donations by as much as £290 million. Keeping reading to learn more.

Read more

Explore findings from Blackbaud’s 2025 ‘The Status of UK Fundraising’ report

Fundraising is changing in the era of artificial intelligence (AI). Over 550 fundraisers shared their fundraising experiences to help generate this useful benchmarking report. Keep reading to find out more and download the complete findings.

Read more

Can we talk about community fundraising?

SOFII trustee and Irish fundraiser, Kevin Delaney, takes a closer look at the challenges facing community fundraising – before offering you some tips for how to unlock the potential of this income stream.

Read more


Tags



Share