Direct mail + spam = win for Montblanc
- Written by
- Darryl Ohrt
- Added
- June 02, 2013
Think great direct mail campaigns are gone? Check out this new promotion for Montblanc pens.
I received the mysterious letter in a handwritten envelope marked ‘airmail’ on the outside. Upon opening, I read the first line ‘I am Barister Buba, nephew of the former President of Nigeria...’ I’m sure you know how the rest of the letter went, having probably received countless emails with virtually the same text (generally going along the lines that by providing your bank details to aid in the recovery of some obscene amount of money owed to the person writing to you, you can get in on the pay-out – minus your bank details of course and probably your savings…).
My first reaction was to shout out to workmates, ‘Oh my God, check out this Nigerian spam I just got… in the mail.’ And then I noticed a handwritten PS at the bottom of the letter.
‘Let's face it, even a letter from an obvious fraudster seems quite authentic when it's beautifully written by hand. Montblanc - Rediscover the power of the written word.’
Awesome. On paper. With pen. Beautiful.
This article was originally published on brandflakesforbreakfast.com, for more from this blog, click here.
