Fundraisers, think Brazil!

Written by
Frank Russell Lucas
Added
March 20, 2012

Close your eyes and think Brazil! Breathe deeply. Sizzling Carnival delights. Dazzling bicycle kicks on premier turf. Knockout women slinking down high fashion runways. Fundraising powerhouse? Sejam bem vindos, to the new Brazil! With its economy burning brightly at sixth in the world, it couldn’t be long for such eye-catching growth to seduce a new generation of Brazilians into the noble corridors of fundraising. So important is this development that SOFII has decided to open a hall with exhibits in Portuguese for the benefit of all Portuguese-speaking fundraisers. Welcome all!

Our team of SOFII volunteers in Brazil sifted through the SOFII exhibits to choose 12 they felt could have a great impact upon the Brazilian nonprofit sector. SOFII hopes that this will provide invaluable information squarely within the reach of the exciting and promising Brazilian fundraising community and to our fellow fundraisers in Portugal and other Portuguese-speaking communities around the world.

Frank Lucas, a nonprofit fundraising coach in São Paulo and coordinator of the translation group, has promised to deliver regular batches of SOFII exhibits in Portuguese for as long as it takes – and as long as there are volunteers willing to help out. These SOFII exhibits in Portuguese are intended to not only inspire Brazilian fundraisers but to encourage all Portuguese-speaking fundraisers to connect with SOFII and to encourage you to show us your most innovative campaigns too. There are no short cuts to success, but a little help from friends around the globe goes a very long way.

Currently, the Brazilian nonprofit sector has a fundraising potential of US$ 9 billion annually. However, as yet it hardly raises half that (three per cent of GDP), driving a nonprofit sector dependent on government contracts that dilutes the sense of its independence. Brazilian fundraisers and their professional organisations would like to see charitable contributions reach six per cent of Brazil’s GDP within a few years. To achieve this, the current fundraising sector strategy is focused on institutional and professional capacity building. This is great news for SOFII and the world of fundraising, which has traditionally always been open and willing to share.

So, the next time you think Brazil – think of a fundraising novice that will hopefully grow into a giant. We hope you enjoy these first 12 Portuguese SOFII exhibits and check back again soon to see how this market shapes up. Até breve!

Frank.

About the author: Frank Russell Lucas

Frank Russell Lucas

Frank Lucas, a nonprofit fundraising coach in São Paulo and coordinator of the translation group, has promised to deliver regular batches of SOFII exhibits in Portuguese for as long as it takes – and as long as there are volunteers willing to help out.

Recent Articles

Investing in supporter loyalty improves retention and grows income – and now it's quantifiable

This is a first for our sector – an investigation into donor loyalty involving thousands of donors from a dozen charities. Check out the findings in this article and download your copy of the free report.

Read more

Il Fundraising in tempo di crisi: la crescita dell'altruismo

Richard Turner riflette su come le persone hanno mostrato il loro altruismo e bontà nella raccolta fondi dall'epidemia di coronavirus.

Read more

Cosa può insegnare la consulenza al corporate fundraising?

Le raccolte fondi possono imparare qualcosa dal mondo della consulenza terapeutica? Sì, afferma Briony Markham di Remarkable Partnerships.

Read more

Fundraising Everywhere is SOFII’s newest business partner

SOFII is delighted to announce that Fundraising Everywhere and Everywhere+, a leading provider of virtual events to the charity sector, has joined the SOFII community as a proud business partner. 

Read more

Improve your supporters’ online experience to raise your fundraising results

James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.

Read more