Pre­sent­ing SOFII’s new user guide

We want to help fundrais­ers find the best and most use­ful con­tent on SOFII (it’s all great, of course, but we like to cut to the chase). And that’s why we’ve cre­at­ed a new user guide that will direct you to the most essen­tial case stud­ies, show­cas­es and arti­cles on the site. Enjoy!

Written by
Joe Burnett
Added
June 04, 2020

About the author: Joe Burnett

Joe Burnett

Joe Burnett (he/him) cut his teeth as an intern at the Association of French Fundraisers, he then embarked on a career in advertising before returning to where his heart lay: in the charities sector. Joe is passionate about fundraising and how it can be a force for positive change in the world. 

Recent Articles

From the Myth Smashers: We can’t ask new patients to donate, or can we?

Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.

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Open Letter to Tom Ralser re: The fallacy of ‘facts tell, stories sell’

Claire Axelrad responds to Tom Ralser’s opinion piece with an open letter. In it, Claire shares her perspective on storytelling, as a writer and fundraiser.

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Matched funding challenge boosts Ken Burnett’s latest 500-mile quest

Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?

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The fallacy of ‘facts tell, stories sell’

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give. 

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Can fundraisers tell the difference between AI and human-written thank you letters?

Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters. 

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