Sev­en things that will make you a bet­ter fundraiser

Written by
Margaux Smith
November 26, 2015

Three years ago, I didn’t even know fundraising was a profession. Some of the contributors to SOFII have been raising money for charity since I was a baby. But when I arrived, I threw myself into the deep end and have consequently learned a great deal in a short time.

Most of all, I’ve learned that no amount of study can replace years of experience. So while I wait for time to fill me with wisdom, I’ve learned to improve my fundraising in more immediate ways. Here are seven things I’ve discovered. Feel free to challenge them or add your own in the comments.

1. Brush up on your teamwork skills

Working as part of a team is necessary in nearly every fundraising role. And, sadly, almost all of us are stuck with at least one colleague who is far more concerned with number one (it might even be you). I can be a bit of a lone wolf so this is something I’ve had to make an effort to improve but, goodness, is it ever important. The quality of your work and the morale in your office depend on it. So join an after-work sports league, or club, go out and meet new people; practise listening, compromising and working towards a common goal. You might be surprised how good the result can be when you let go of a little control.

2. Write letters to people you love

… by hand and with real stamps. I find this especially useful as a direct mail copywriter, but all fundraisers write to donors at some point, whether it’s emails, social media, or thank-you cards. Writing real letters is a great way to remind you how special the written word can be. Your communications will become more conversational, personal and heart-felt. And, chances are, you’ll get an equally thoughtful response in your mailbox before long. Then you’ll have the chance to see how much it’s possible to connect with an outer envelope: my best friend addresses hers to ‘Miss Margaux Smith’ and my grandpa types my details straight from his old-time typewriter. You’ll experience the joy of tearing the envelope open to reveal the care and consideration enclosed, knowing that the writer took the time to sit down and create something special, just for you. (I like to add cute animal stickers to my letters for a bit of visual flare.) It will just make your whole day.

So try it. Remind yourself that direct mail isn’t going to ‘die’ anytime soon because it’s awesome.

3. Donate and volunteer

This one’s a bit of a no-brainer. You should donate to your own charity fairly often as a mystery shopper to ensure your donors are having a good experience. Major gift fundraisers should be donors so they can ask with genuine conviction. And I’ve already written about why it’s so important to get away from your desk to visit your projects, talk to beneficiaries, volunteers and doors to reconnect with the emotion of your work.

I also think it’s vital to give your money and time to other causes close to your heart, where you can separate yourself from the internal politics and paperwork. This job can be frustrating – it takes effort to stop becoming jaded. But it really helps to revel in the sheer joy of being a donor: damn, it feels good.

4. Fill your brain bank

We’re all creative beings and the process of putting ideas to paper becomes easier as our brains become more full. If you’ve seen an experienced creative at work, you’ll know that her or his brilliance seems to come out of thin air. You can present her with a problem that you’ve been trying to solve for hours and, within 30 seconds, she makes a suggestion that leaves your ideas look like a sack of turds.

Of course, it’s not unattainable for any of us, but it does take a great deal of effort and practice. She is delving into the vast wealth of knowledge filed away in her mind – everything she’s ever read, watched, learned and experienced. The trick is to practice pulling from it and, like many aspects of fundraising greatness, this takes years to develop.

So in the mean time, we should fill our brain with as much variety as possible and file it away for future use. Read – a lot. Not just about fundraising, but about anything that interests you. Let your imagination run wild as often as possible. Go on adventures. Get uncomfortable. Travel. Challenge yourself. Watch old films, new films, television that makes you laugh and cry and think. You can even benefit from non-intellectual smut. I’ve been able to write in the voice of a teenage mother because I watch MTV’s Teen Mom. And I wrote as a young girl with Asperger’s after I learned about it from a contestant on America’s Next Top Model who lived on the spectrum. Yes, really.

You’d be surprised what you can pull out of that old brain bank. The more you vary the contents, the more interesting and diverse your work will become. So be interested in as much as possible. I’m still waiting for the appeal where I can put my extensive knowledge of ornithology and palaeontology to good use…

5. Make mistakes

I put my foot in my mouth on a near-daily basis. But it sure does speed up the learning process, as long as you’re not repeating the same mistakes. And as a bonus, it also gives you the opportunity to show people that you can eagerly admit when you’re wrong and apologise. This proves you’re human and seems to be one of the most endearing qualities a person can possess. So take risks, put yourself out there and recognise that it is OK to be imperfect. Donors will love you for it too.

6. Don’t be a snob

Following on from above, recognise that, in a sector this vast, there is always more to learn. Even if you’ve been around these parts for more than 20 years and you’ve seen it all, you can’t see into the future. If you can, call me I want to know you.

It’s impossible to know what’s around the corner in this ever-changing fundraising world. These days, use of mobile devices growing, online/offline integration is becoming increasing important and baby boomers are taking over the traditional donor base. These problems were hardly talked about a decade ago, from what I can gather, and we’ll certainly be concerned with other things a decade from now. So I don’t care who you are, you don’t know everything and you never will.

By all means, please bring all the knowledge and experience you can to the table. But be open to what others are contributing. We’ll all be stronger for it. Be confident but adaptable and remain a great listener – you’ll stay relevant until the day you die. The people I look up to most in this sector are the ones who embody this mindset.

7. Give a damn

I reached a point last spring, around my six-month mark as a copywriter, where I was boiling over with self-doubt. Struggling and convinced I’d be sacked any day, I was stuck in what Ira Glass calls a creative gap. But, at that crucial point, I got a pep talk from one of my bosses. I confided my fears, telling him I didn’t feel I was a very good writer. My ideas weren’t interesting enough and I wasn’t sure I could cut it in this business.

He looked me straight in the eye and said, with his Geordie conviction and much more cussing than I’ll include here, Well, you’re not very good. But you will be. Because you give a damn and that’s something nobody can teach.’

He’s right. In this business you have to care. Really care, with every fibre of your being. So much that it hurts. That you get angry and you cry and you do something about it. Whatever you can, every day.

It sounds simple but we all know this sector can be tough. Outside, people don’t understand us. They think we’re money-grabbing manipulators. Inside, it’s not always better. You hear ‘no’ so often, it can sometimes feel like the whole world is trying to knock you down. So please don’t stop giving a damn. And if you do, kindly get out.

About the author: Margaux Smith

Margaux Smith currently lives in Sydney, Australia, working closely with incredible clients at Flat Earth Direct, creating digital and direct mail campaigns with them to help change the world. This Canadian fundraiser misses her compatriots in London and Toronto, where she learned almost everything she knows, but is enjoying the Australian sunshine a little too much to leave any time soon.

Related case studies or articles

The next big thing in fundraising is closer than you think

If you’re wondering what the next big thing in fundraising then here are some thought-provoking words from Alison McCants.

Read more

The seven deadly sins of fundraising appeals and how to avoid them

Rachel Beer shares some top tips and advice on what she’s learnt about individual giving.

Read more

Major gifts: fundraising from the frontlines

In this article Rebecca Davies tells us how golfing has helped to improve her major gift fundraising.

Read more

Also in Categories