SOFII’s September must-reads
They’re back! A new set of monthly must-reads from across the world of fundraising brought to you by experts Pamela Grow in the USA and Craig Linton in the UK.
- Written by
- Craig Linton and Pamela Grow
- Added
- September 19, 2019
Top tips
Rob Woods shares two big problems for corporate partnerships and how fundraisers can harness the power of niche to boost their results.
Good Works explain how to use data for donor love.
SOFII are big fans of David Ogilvy, so we thoroughly enjoyed Jeff Brook’s post on the Oglivy Method for effective fundraising writing.
On UK Fundraising, Ikhlaq Hussain explains four reasons to thank donors instantly.
Direct mail really is (still!) king. 3 Case Studies That Prove That Nonprofit Direct Mail Still Works In 2019. New from Erica Waasdorp.
What’s one of the best systems your digital fundraising program can have? A welcome series for new donors, that’s what. Lessons from Motivate Monday with John Haydon.
There is an ‘art’ form to creating an effective direct mail fundraising appeal. See how an ask from my local art centre fell terribly flat in this week’s What’s in my Mailbox?.
News
What IS a meaningful connection with your donor? How do you measure it? One of the Most Important Metrics: Meaningful Connections. New from Veritus.
Do you ever wonder what reports you can really trust? Friend of SOFII Mark Phillips over the pond at Bluefrog has launched Research Digest, a semi-regular round-up of research related to all things fundraising, and I suggest you follow it.
Opinions and stories
The subject of high fundraising staff turnover has been in the sector media recently. Roger Craver at the Agitator, Michael Rosen and Michelle Wright all share their thoughts on the problem.
Analysis paralysis is a real thing. And, in fundraising, there’s power, real power, in the number one. Agents of Good with It’s only a checkbox!
