CDE: the donor experience project

CDE project 15 appendix 4

by The Commission on the Donor Experience

Literature Review by Angela Routley

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Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland

by SOFII

A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland's fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.

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CDE project 3 summary: satisfaction and commitment

by The Commission on the Donor Experience

This project will create a practical guide to measuring other main indices of success than money or RFV and will show where relevant research and examples of best practice can be found.

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CDE project 3 section 1: actions and approach

by The Commission on the Donor Experience

This section may be called Measurement, but it’s actually about culture, strategy and people. 

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CDE project 3 section 2: putting the principles and actions into practice - step 1 and 2

by The Commission on the Donor Experience

Step 1: Make a commitment to growing donor satisfaction and loyalty

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CDE project 3 section 2: putting the principles and actions into practice - step 3

by The Commission on the Donor Experience

Step 3: Decide on what you will measure

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CDE project 3 section 2: putting the principles and actions into practice - step 4 and 5

by The Commission on the Donor Experience

Step 4: Report what you find and Step 5: Change something

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CDE project 3 section 3: Making it happen

by The Commission on the Donor Experience

We have seen that there are lots of things that you can measure, but you don’t have to measure them all. Just choose one! 

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CDE project 3 appendix 1: measurement of satisfaction and loyalty in action

by The Commission on the Donor Experience

There are several companies and a few charities who measure how their customers and supporters feel, using some of the tools we have outlined in this document or their own methodologies. 

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The use and misuse of emotion section 5.6d: the creative use of emotion.

by The Commission on the Donor Experience

High performing boards look at relationships in a particular way and take responsibility for improving them.

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CDE project 2: fundraising and vulnerability

by The Commission on the Donor Experience

This project will propose updated guidance and recommendations for rigorous best practice in this crucial area, where fundraisers must be seen to be caring, sensitive and above suspicion or concern.

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CDE project 5 summary: the supporter’s journey

by The Commission on the Donor Experience

This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.

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