CDE: the donor experience project
CDE project 3 section 3: Making it happen
by The Commission on the Donor Experience
We have seen that there are lots of things that you can measure, but you don’t have to measure them all. Just choose one!
Read moreCDE project 3 appendix 1: measurement of satisfaction and loyalty in action
by The Commission on the Donor Experience
There are several companies and a few charities who measure how their customers and supporters feel, using some of the tools we have outlined in this document or their own methodologies.
Read moreThe use and misuse of emotion section 5.6d: the creative use of emotion.
by The Commission on the Donor Experience
High performing boards look at relationships in a particular way and take responsibility for improving them.
Read moreCDE project 10 summary: legacies
by The Commission on the Donor Experience
This project will look at the strengths and weaknesses of the current model of legacy fundraising and identify how we make sure that people feel encouraged to include charities in wills.
Read moreCDE project 22 summary: media relations and the public face of charities
by The Commission on the Donor Experience
This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.
Read moreCDE project 2: fundraising and vulnerability
by The Commission on the Donor Experience
This project will propose updated guidance and recommendations for rigorous best practice in this crucial area, where fundraisers must be seen to be caring, sensitive and above suspicion or concern.
Read moreCDE project 3 appendix 2: frequently asked questions
by The Commission on the Donor Experience
In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.
Read moreCDE project 18 summary: supporters as champions for your mission
by The Commission on the Donor Experience
This project will look at the basic fundraising model differently, to try to define how supporters in future can be used as channels and networks to spread opportunities, grow income and to provide donors and potential donors with a rich array of rewarding experiences.
Read moreCDE project 5 summary: the supporter’s journey
by The Commission on the Donor Experience
This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
Read moreCDE project 3 appendix 3: sample questions
by The Commission on the Donor Experience
A quick Google search will bring up many sample questionnaires, but for ease we have included a couple here.
Read moreCDE project 4 summary: thank you and welcome
by The Commission on the Donor Experience
This project will look at all aspects of the first few days of a donor’s contact with a cause, to set out the ideal way to get each relationship off to a good start and to show appreciation appropriately throughout it.
Read moreCDE project 1 summary: the use and misuse of language
by The Commission on the Donor Experience
This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
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