CDE: the donor experience project
CDE project 11a: steps four and five
by The Commission on the Donor Experience
Step four: planning the donor journey. Step five: imagery, emotion and language
Read moreCDE project 11a: appendix 1 and appendix 2
by The Commission on the Donor Experience
Appendix 1: research sources and appendix 2: methodology
Read moreCDE project 16 section 2: case examples, tips and links
by The Commission on the Donor Experience
This section provides top tips from fundraisers, some case examples, links to helpful blogs and other useful sources of information that help to illustrate each of the actions recommended in the summary.
Read moreCDE project 13 section 2: the introduction
by The Commission on the Donor Experience
Supporting a cause you care about can bring benefits and pleasures that can far exceed the satisfaction of a good buy. Done well, each donor should go on a journey: from reassurance, to trust, to growing value (for them and you) to loyalty.
Read moreCDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’
by Jayne George
‘It’s simple. Emotions are why people take actions.’ In this fascinating interview, Jayne George, director of fundraising and marketing at Guide Dogs UK takes us through the process of how emotional fundraising can benefit donors.
Read moreCDE project 9: the approach
by The Commission on the Donor Experience
There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.
Read moreCDE project 5 section 1: the approach
by The Commission on the Donor Experience
We have to become better at telling the donors a story over the course of the supporter journey, and not just throwing random bits of information at them.
Read moreCDE project 22: the approach
by The Commission on the Donor Experience
Consolidate the available evidence. Assimilate (and not duplicate). Canvas expert opinion. Review a representative selection of mainstream media coverage. Suggest some approaches to enlarge the coverage pool and rebalance the tone.
Read moreCDE project 10 section 1: an overview of and background to legacy fundraising
by The Commission on the Donor Experience
To leave a legacy is a natural human desire. Since the beginning of history, human beings have striven to pass on something of ourselves to future generations.
Read moreCDE project 17 section 1: the approach
by The Commission on the Donor Experience
In this project we were seeking to answer the question: ‘What kind of leadership have you found increases the chances that a charity will operate in a donor-centred way?’
Read moreCDE project 8 section 2: the approach
by The Commission on the Donor Experience
What should trusts and foundations expect from us, the charities sector that is seeking their support?
CDE project 19 section 2: the approach
by The Commission on the Donor Experience
This project looks at what donors would like to see and attempts to give insight into how charities can show donors that their money makes a difference.
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