CDE project 11b: part one - direct mail that works

by The Commission on the Donor Experience

Introduction and some basics.

CDE project 11b: the three key and separate steps to crafting a great DM appeal

by The Commission on the Donor Experience

Step 1: the proposition. Step 2: the concept. Step 3: the do’s and don’ts of direct mail appeal writing and design. 

CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience

by The Commission on the Donor Experience

Examples of direct mail and recommendations to improve the donor experience. Recommendation one. 

CDE project 11b: recommendations to improve the donor experience - two and three

by The Commission on the Donor Experience

Recommendation 2: Think about how donors FEEL.

Recommendation 3: Be an ambassador, as well as a fundraiser

CDE project 11b: recommendations to improve the donor experience - four and five

by The Commission on the Donor Experience

Recommendation 4: Be smart with data

Recommendation 5: Have a great offer and compelling reason to give

CDE project 11b: recommendation 6 - thank properly and great customer service

by The Commission on the Donor Experience

Thank personally and quickly. As project 6 on emotion recommends, fundraiser’s should aspire to be ‘famous for frequent, fast, fabulous feedback’. 

CDE project 11b: appendix 1

by The Commission on the Donor Experience

Additional income plus cost savings from a digital print strategy - a direct mail case study from World Vision. 

CDE project 22: the approach - consolidate the evidence

by The Commission on the Donor Experience

In addition to the Charity Commission’s own trust-tracking, research studies from nfpSynergy, CAF, Britain Thinks (for CharityComms and NCVO) and New Philanthropy Capital were all reviewed.

CDE project 9: putting the principles and actions into practice - part 2

by The Commission on the Donor Experience

Deciding whether major donor fundraising is really right for your organisation.

CDE project 13 section 3: the theory

by The Commission on the Donor Experience

Action, conflict (problem) and resolution (solution). Three simple steps at the heart of how we communicate. And in fundraising terms, three steps which bring the donor and the charity together for mutual benefit.

CDE project 19 section 4: test as you go

by The Commission on the Donor Experience

Surveys give us an idea of claimed behaviour while actual behaviour can be different in practice. So it's important to test the results.

CDE project 8 section 4: appendix 1 - case studies

by The Commission on the Donor Experience

A selection of case studies that illustrate the content of CDE project 8: trusts and foundations.