CDE project 11b: part one - direct mail that works

by The Commission on the Donor Experience

Introduction and some basics.

CDE project 11b: the three key and separate steps to crafting a great DM appeal

by The Commission on the Donor Experience

Step 1: the proposition. Step 2: the concept. Step 3: the do’s and don’ts of direct mail appeal writing and design. 

CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience

by The Commission on the Donor Experience

Examples of direct mail and recommendations to improve the donor experience. Recommendation one. 

CDE project 11b: recommendations to improve the donor experience - two and three

by The Commission on the Donor Experience

Recommendation 2: Think about how donors FEEL.

Recommendation 3: Be an ambassador, as well as a fundraiser

CDE project 11b: recommendations to improve the donor experience - four and five

by The Commission on the Donor Experience

Recommendation 4: Be smart with data

Recommendation 5: Have a great offer and compelling reason to give

CDE project 11b: recommendation 6 - thank properly and great customer service

by The Commission on the Donor Experience

Thank personally and quickly. As project 6 on emotion recommends, fundraiser’s should aspire to be ‘famous for frequent, fast, fabulous feedback’. 

CDE project 11b: appendix 1

by The Commission on the Donor Experience

Additional income plus cost savings from a digital print strategy - a direct mail case study from World Vision. 

CDE project 5 section 3: case study on Ontario Nature

by The Commission on the Donor Experience

As fundraisers, we must remember that our biggest champions and advocates are our staff and volunteers, and we need to have as many voices as possible sharing their knowledge and passion with other people.

CDE project 11c digital section 2 part 3: putting the principles and actions into practise

by The Commission on the Donor Experience

Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted

CDE project 10 section 3: putting the donor-led experience at the heart of legacy fundraising growth

by The Commission on the Donor Experience

What do donors need and want in order to make the giving of a gift in their wills meaningful, normal, joyful, easy and rewarding?

CDE project 4 section 3: appendix 1 - case studies

by The Commission on the Donor Experience

A selection of great case studies illustrating the arguments made in this project.

CDE project 11c summary: digital

by The Commission on the Donor Experience

This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.