CDE project 9: putting the principles and actions into practice - part 1

by The Commission on the Donor Experience

Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is. 

CDE project 16 section 3: appendix

by The Commission on the Donor Experience

This appendix concludes CDE project 16: creating a distinctive service culture by outlining a standard for excellent supporter service.

CDE project 19 section 3: putting the principles into action and practice

by The Commission on the Donor Experience

Focus groups and polling give insights into how donors like to interact with charities and learn more about them.

CDE project 8 section 3: Putting the principles and actions into practise

by The Commission on the Donor Experience

Deanna Wolf provides the principles and action needed by charities to develop relationships with trusts and foundations.

CDE project 4 section 2: principles and actions

by The Commission on the Donor Experience

In this section, John Grain looks at the key principles and actions for the ideal way to thank and welcome donors.

CDE project 18 section 2: the approach to compiling case examples

by The Commission on the Donor Experience

Content outline.

CDE project 11b summary: direct mail

by The Commission on the Donor Experience

How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?

CDE project 14 section 1: our approach and putting the principles and actions into practice

by The Commission on the Donor Experience

The following are examples of some of our recommendations and observations in action from the people we met, current contacts and clients, and what we have seen across the sector.

CDE project 10 section 2: legacy fundraising today and the opportunity before us

by The Commission on the Donor Experience

In the past 15 to 20 years, legacy fundraising has embraced new forms of reach and engagement. The rise of digital platforms and other media have increased and developed engagement.

CDE project 7 section 1: the approach and putting the principles and actions into practise part 1

by The Commission on the Donor Experience

To prepare this report we met with over 100 corporate fundraisers in London and Manchester and gained input from companies. These conversations provided us with some shining examples of charities providing a great experience for companies. They also revealed instances where charities are providing a poor experience.

CDE project 5 section 2: putting the principles and actions into practice

by The Commission on the Donor Experience

We have been able to pull out some principles from responses to our survey of the charities that have shared information with us regarding their supporter journeys. 

CDE project 1 section 3: communicate authentic content with honesty.

by The Commission on the Donor Experience