CDE: the donor experience project
CDE project 1 section 6: use inclusive, accessible language and avoid jargon.
by The Commission on the Donor Experience
Part six of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
Read moreCDE project 9: putting the principles and actions into practice - part 3
by The Commission on the Donor Experience
Seeking out the donor’s story.
Read moreCDE project 5 section 3: case study on Practial Action
by The Commission on the Donor Experience
Introducing a non-ask piece in the welcome journey for cash supporters.
Read moreCDE project 22: the approach - canvas expert opinion
by The Commission on the Donor Experience
This project consulted widely, both with individual charity communicators and with acknowledged pan-industry experts, as explained in Appendix 3.
Read moreCDE project 7 section 1: putting the principles and actions into practise part 2
by The Commission on the Donor Experience
What can I do in the future?
Read moreCDE project 10 section 4 part 2: the experiences and needs of donors and their families
by The Commission on the Donor Experience
At the heart of the challenge of providing the best experience are the primary wishes of the donors and their families.
Read moreCDE project 17 section 2.2: ‘Define and champion’ and ‘Help people see’
by The Commission on the Donor Experience
‘You need to develop that sense of shared consciousness…so we all know what the picture is, what we’re striving collectively to do and we’ve got permission to get on and do it.’
Read moreCDE project 13 section 5: what can charities teach us about managing preferences?
by The Commission on the Donor Experience
A series of case studies to illustrate the points made in project 13.
Read moreCDE project 9: putting the principles and actions into practice - part 4
by The Commission on the Donor Experience
Seeing the relationship from the donor’s point of view.
Read moreCDE project 1 section 7: invite feedback and turn it into dialogue.
by The Commission on the Donor Experience
Part seven of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
Read moreCDE project 22: the approach - review media coverage
by The Commission on the Donor Experience
This revealed a number of highly instructive insights into ‘what gets coverage’ over a typical period. No single observation is surprising in itself but, collectively, they are suggestive.
Read moreCDE project 7 section 2: appendix
by The Commission on the Donor Experience
Appendix 1: Case studies
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