The essence of Cam­paign­ing Fundrais­ing: weblinks and QR codes

Read­ing Ken Burnett’s new book? Lost your handy USB key? Don’t wor­ry! Below you will find short­cuts to all the SOFII con­tent linked from Ken’s lat­est book, The essence of Cam­paign­ing Fundrais­ing in 52 exhibits and 199 web links.

Written by
Ken Burnett
Added
November 01, 2020

Click on the image below to access a PDF document with all the weblinks and QR codes.

Links can work differently in various browsers and sometimes when they go into two lines they fail. So, if any of these links don’t connect for you, please try in a different browser or click the link on the same line.

If you don’t have the book yet...

Why not order your own copy of Ken Burnett’s latest book from Civil Sector Press? It is available for £34 and you will also receive a USB key with all the above weblinks fully loaded.

Tanya Jackson has independently reviewed The essence of Campaigning Fundraising in 52 exhibits and 199 web links. Read Tanya’s opinion and discover why this book is an essential addition to the bookshelf of every campaigning fundraiser.

Ready to be inspired? Get your book now by clicking here. 

About the author: Ken Burnett

Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK. 

In 2021, he wrote and published a book about campaigning fundraising, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Ken co-founded SOFII with his late wife Marie and served as a trustee before retiring from the SOFII board in 2022.

Recent Articles

Kindness is contagious – The simple fundraising strategy of a small charity

Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy. 

Read more

From the Myth Smashers: We can’t ask new patients to donate, or can we?

Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.

Read more

Open Letter to Tom Ralser re: The fallacy of ‘facts tell, stories sell’

Claire Axelrad responds to Tom Ralser’s opinion piece with an open letter. In it, Claire shares her perspective on storytelling, as a writer and fundraiser.

Read more

Matched funding challenge boosts Ken Burnett’s latest 500-mile quest

Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?

Read more

The fallacy of ‘facts tell, stories sell’

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give. 

Read more

Also in Categories



    

Share