Parkinson's UK
Parkinson’s UK: the Dave the Worm campaign
![Dave the Worm pack.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/Parkinsons-1169-pic1-copy.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1401875346&s=2563e3ff3144cff7366ed39e35898fbd)
by SOFII
Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
Read moreL’Associazione Parkinson inglese: la campagna di Dave il Verme
![](https://classy-cobra.transforms.svdcdn.com/production/images/Translations/Italian/1428-Parkinson-lacampagna.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1409405332&s=e3f9f8b1ec6a228a29d90ea61366d9f4)
by SOFII
Dave il Verme e’ un personaggio divertente e arguto che ha permesso all’Associazione Parkinson Inghilterra di diventare competitivo rispetto ad altre NGO. E cosi’anche il tema della ricerca scientifica diventa interessante e coinvolgente tanto da convincere i sostenitori ad attivare una donazione regolare a favore della causa.
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