Sightsavers
Sightsavers Ireland: The most sincere thank you ever written
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by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreAt last, some genuinely fresh thinking in press advertising from a charity
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by Andrew Papworth
Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’
Read moreRCSB: Bhopal emergency appeal
by SOFII
Created in less than two hours, this ad went on to raise more than 20 times its total costs in just a few days, to become a classic example of disaster appeal advertising. More than £420,000 was raised and most of it directly attributable to the press advertisements.
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