The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

by R. Trent Thompson
‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.
Read moreThe BADASSforGOOD podcast. Episode four: pretty is more than skin deep

by R. Trent Thompson
It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.
Read moreThe BADASSforGOOD podcast. First episodes: snackable brand and marketing insights

by R. Trent Thompson
Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.
Read moreMy first weeks as a fundraiser: where do I start?

by Ken Burnett
SOFII presents ‘My first weeks as a fundraiser’: a series to guide you through the start of your fundraising career. We hope to create a treasure trove linking you to the best of what’s on SOFII when it comes to the essentials of fundraising, aka everything you need to get your feet under the table.
Read moreRebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018

by Joe Burnett
SOFII traveled to Dublin in July to report on one of the best fundraising conferences around: the Ask Direct Fundraising Summer School. Read on to discover part one of what we learned.
Read more‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed.

by Ruby Bayley-Pratt
A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.
Read moreCDE project 6. Section 5.2: the starfish story

by Robbie Macmillan
A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.
Read moreA practical, evidence-based guide that’ll keep your relationship fundraising on track

by Ryan Burdock
Practical, evidence-based handbooks on fundraising are hard to come by, but Ryan Burdock of Prospectus has found just that in Donors for Life by Craig Linton and Paul Stein.
Read moreThe (almost) complete reading list for fundraisers

by Lisa Sargent
If you're starting out in fundraising and are wondering where to get the knowledge you need, this list of inspirational books is for you.
Read moreThe great fundraiser’s bookshelf

by Joe Burnett
Where do you start, if you want to find the best books on fundraising? Look no further: welcome to the great fundraiser's bookshelf.
If you want their money, best not to insult them

by Joe Burnett
A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you're working from.
Note: this article contains language that some may find offensive
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging

by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
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