The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
The great fundraiser’s bookshelf
by Joe Burnett
Where do you start, if you want to find the best books on fundraising? Look no further: welcome to the great fundraiser's bookshelf.
If you want their money, best not to insult them
by Joe Burnett
A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you're working from.
Note: this article contains language that some may find offensive
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging
by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
Read moreHow to bring feminism into your fundraising
by Emily Collins-Ellis
Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it's the right thing to do, but because it will improve that fundraising and benefit your organisation.
What’s the golden thread that unites us?
by Richard Turner
There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?
Read moreThere must surely be a better way to make the most of people’s generosity during tragic times?
by Andrew Papworth
It's wonderful how the public responds to horrors such as the terror attack at the Manchester Arena in the UK with generous donations to help the victims. But is there a better way?
Read moreCollecting stories from your donors
by Simone Joyaux
Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
I’m a fundraiser because…
by Damian O’Broin
Being a fundraiser is more than just a job for Ask Direct founder and leading Irish fundraiser Damian O’Broin.
Read moreDo you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective
by Kiki Koutmeridou
Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?
Read moreServe or inspire? That is the question
by Richard Turner
Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
Read moreWhat the gender pay gap is – and what it isn’t
by Beverley Callaghan
In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.
Gender equality in salaries starts with us
by Marc Pitman
Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.
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