SOFII is thrilled to team up with award-winning brand and marketing strategist R. Trent Thompson to share his superb BADASSforGOOD podcasts. Irreverent, concise and insightful, these podcasts give you Trent’s inimitable take on the rights and wrongs of how organisations present themselves in their mission to change the world. In episode four, he explores notions of ‘pretty’ and ‘professional’ and why he avoids them in favour of ‘innovative’ and ‘strategic’. Now over to Mr Badass — Trent — himself to present them.

‘What is a BADASSforGOOD? It’s a good thing. It refers to any person or nonprofit organisation who’s making a never-say-never effort to improving the lives of others. It’s a powerful and positive acknowledgment of their unwavering commitment to doing good.

In each podcast, I’ll share snackable brand and marketing insights that will help empower your organisation to realise its full potential. Tried-and-proven successes that will improve your marketing and communications efforts. Real-world examples you can use to help increase your multi-channel fundraising and awareness campaign results. Ideas you can implement to strengthen your brand and maximise every channel or touch point of your organisation to better connect with your donors, supporters and those you serve.

You can also count on a rant or two from time to time. When I see branding or marketing gone wrong, or a wrong that needs to be righted, you’re gonna fricking hear about it!

So, go ahead. Kick the tyres. Take it for a listen. All I ask is if you like what you hear — if you’re picking up what I’m laying down — then share it with everyone and their mother!’

‘Your fundraising campaign should be omni-channel. Period. [...] Your campaign should employ a barista's blend of the right fonts and colours and layout and messaging to help the donor understand the journeys of those you serve.’