SOFII is thrilled to team up with award-winning brand and marketing strategist R. Trent Thompson to share his superb BADASSforGOOD podcasts. Irreverent, concise and insightful, these podcasts give you Trent’s inimitable take on the rights and wrongs of how organisations present themselves in their mission to change the world. We’ll be uploading the rest on a monthly basis from now on but bring you the first three now to whet your appetite. Now over to Mr Badass — Trent — himself to present them.

‘What is a BADASSforGOOD? It’s a good thing. It refers to any person or nonprofit organisation who’s making a never-say-never effort to improving the lives of others. It’s a powerful and positive acknowledgment of their unwavering commitment to doing good.

In each podcast, I’ll share snackable brand and marketing insights that will help empower your organisation to realise its full potential. Tried-and-proven successes that will improve your marketing and communications efforts. Real-world examples you can use to help increase your multi-channel fundraising and awareness campaign results. Ideas you can implement to strengthen your brand and maximise every channel or touch point of your organisation to better connect with your donors, supporters and those you serve.

You can also count on a rant or two from time to time. When I see branding or marketing gone wrong, or a wrong that needs to be righted, you’re gonna fricking hear about it!

So, go ahead. Kick the tyres. Take it for a listen. All I ask is if you like what you hear — if you’re picking up what I’m laying down — then share it with everyone and their mother!’

‘Every nonprofit should be asking this question. [...] Your brand is more than a logo [...] and it's certainly more than a shiny set of brand guidelines’

‘If you want to stand out to donors [...] being innovative and unafraid to explore new ways to engage donors should be your mindset when building a fundraising campaign.’

‘I’m gonna ruffle some feathers but so be it [...]. If all a non-donor sees is “Gimme. Gimme. Gimme” when they land on your website and there’s nothing relevant to them, then you’re doing a great disservice to the rest of your audience.’