The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

Award-winning brand and marketing strategist R.Trent Thompson returns with his butt-kicking clarity and snackable approach to podcasting with the latest episode of BADASSforGOOD.

Written by
R. Trent Thompson
October 31, 2018

SOFII is thrilled to team up with award-winning brand and marketing strategist R. Trent Thompson to share his superb BADASSforGOOD podcasts. Irreverent, concise and insightful, these podcasts give you Trent’s inimitable take on the rights and wrongs of how organisations present themselves in their mission to change the world. In episode five, he explains the difference between ‘multi-channel’ and ‘omni-channel’ in fundraising campaigns. It’s all about consistency. Now over to Mr Badass — Trent — himself to present them.

‘What is a BADASSforGOOD? It’s a good thing. It refers to any person or nonprofit organisation who’s making a never-say-never effort to improving the lives of others. It’s a powerful and positive acknowledgment of their unwavering commitment to doing good.

In each podcast, I’ll share snackable brand and marketing insights that will help empower your organisation to realise its full potential. Tried-and-proven successes that will improve your marketing and communications efforts. Real-world examples you can use to help increase your multi-channel fundraising and awareness campaign results. Ideas you can implement to strengthen your brand and maximise every channel or touch point of your organisation to better connect with your donors, supporters and those you serve.

You can also count on a rant or two from time to time. When I see branding or marketing gone wrong, or a wrong that needs to be righted, you’re gonna fricking hear about it!

So, go ahead. Kick the tyres. Take it for a listen. All I ask is if you like what you hear — if you’re picking up what I’m laying down — then share it with everyone and their mother!’

Not all fundraising campaigns are created equal

‘Inconsistency creates poor donor engagement experiences. Poor donor experiences then create the possibility of receiving smaller gifts. Smaller gifts that can be avoided if you ensure each donor experience remains consistent all the way through the gift transaction.’

About the author: R. Trent Thompson

R. Trent Thompson is an award-winning marketer and rare combination of strategist, creative, and marketer. He’s founder of Thompson & Company, a strategic brand, design, and communications firm working exclusively with nonprofit organisations. Using research, facts, and data, they blend expertise with innovation to empower nonprofit brands to realise their full potential.

When he’s not rebranding nonprofits, building fundraising or awareness campaigns, and speaking at industry conferences, he’s sharing snackable brand and marketing insights on his podcast “BADASSforGOOD.”

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