Farm Africa: a thank-you letter and gift
- Exhibited by
- May 23, 2010
- Medium of Communication
- Direct Mail.
- Target Audience
- Type of Charity
- International relief/development, public/society benefit.
- Country of Origin
- Date of first appearance
This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.
Creator / originator
Michael Newsome of Farm Africa
Summary / objectives
Just to say ‘thank you’ nicely. Perhaps the most important and most under-estimated act of basic politeness in fundraising.
Farm Africa simply wanted to use something relevant to thank individual donors in a personal and memorable way.
Lovely three opening paragraphs. And of course the inclusion of a small sachet of Ethiopian coffee beans is a very nice touch.
Influence / impact
Encouraged at least one donor to think very highly of Farm Africa.
Small, relative to the benefit.
Hard to measure but certainly good.
A memorable and very copy-able way to say thank you. Good coffee too.