The main areas of fundraising
How thank-you letters can help you achieve your major giving potential
by Ikhlaq Hussain
Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations.
Read moreBritish Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
by Joe Burnett
Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
Read morePennies, the digital charity box
by Joe Saxton
Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.
Read moreSt Michael’s Hospital Foundation: Living in a multi-generational world
by SOFII
St Michael's Hospital and Foundation's Urban Angel magazine is one of the best charity magazines in Canada, going from strength to strength. We take a look at its most successful yet, the Fall 2016 edition.
Read moreAmerican Cancer Society: Relay For Life
by Gary Kernahan
An idea that started as one man fundraising by walking and running a track for 24 hours has become a global event raising over $5 billion to help save lives throughout the world.
Read moreCDE project 23: small charities
by The Commission on the Donor Experience
This project is intended to give a starting point to allow any charity with limited resources to easily look at some of the most important parts of the output and to suggest some of the areas where charities with small or sole fundraisers might look at interpreting some of the output’s recommendations. It is not intended to replace reading and interpreting each project.
Read moreCDE project 23: part 1 - project 1 - 6
by The Commission on the Donor Experience
1. The use and misuse of language
2. Fundraising and vulnerability
3. Satisfaction and Commitment
4. Thank you and welcome
5. The supporter's journey
6. The use and misuse of emotion
Read moreHelp Hollie ‘pants on your head’ campaign
by John Logan
A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
CDE project 23: part 2 - project 7 - 10
by The Commission on the Donor Experience
7. Companies
8. Trusts and foundations
9. Major donors
10. Legacies
Read moreCDE project 23: part 3 - project 11
by The Commission on the Donor Experience
11. Communication with individual donors
11a. Mass Media
11b. Direct Mail
11c. Digital
11d. Community fundraising
11e. Telephone fundraising
11f. Face to face fundraising
Read moreCDE project 23: part 4 - project 12 - 17
by The Commission on the Donor Experience
12. Inspirational creativity
13. Giving choices and managing preferences
14. Getting the right people as fundraisers
15. The role of trustee boards and senior management
16. A distinctive service culture
17. Leadership
Read moreCDE project 23: part 5 - project 18 - 22
by The Commission on the Donor Experience
18. Supporters as advocates
19. Evidence of impact and effectiveness
20. Fundraising investment
21. Working with suppliers
22. Media relations and the public face of charities
Read more