Australian Conservation Foundation: End of year appeal

by SOFII-author

By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.

Médecins sans Frontières (MSF) Australia: ‘Field Partners’ regular giving appeal

by SOFII-author

Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving, and how charities can change the giving behaviour of existing supporters.

Oxfam: Press ads from the 1950s and 1960s

by SOFII-author

These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.

Movember: A moustache-growing campaign for men’s health

by Christiana Stergiou

This fun and lively event encourages men to grow a moustache, find out more about men’s health and raise money for prostate cancer research and awareness and education on men's health issues.

Conversion of a techno-sceptic

by Richard C McPherson

Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…

Review by Ken Burnett.

Battersea – ‘Are you a dog person, or a cat person?’ welcome journey

by Laura Fallon

In an article based on her presentation from I Wish I’d Thought of That 2025 (IWITOT) in London , Laura Fallon celebrates a welcome journey from UK-based animal welfare charity, Battersea. We agree with Laura, this campaign is both clever and effective.