The main areas of fundraising
CDE project 23: part 6 - list of contributors
by The Commission on the Donor Experience
A very special thanks to the following individuals who volunteered their time to review and present the observations and recommendations in this project.
Read moreBlue Cross: Tap Dogs
by SOFII
Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
Read moreSOS Children's Villages Norway: would you give your jacket to Johannes?
by Suzi Attree
Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
Read moreRefuge: The Helen Titchener (nee Archer) Rescue Fund
by Louise McCathie
A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
Read moreInspiration is scary
by Alan Clayton
Alan Clayton shows us how to find a great ‘why?’ and how the best organisations do this by reaching for impossible ambitions. And it’s scary. But as Alan says, it’s also necessary.
One Girl: Do It In A Dress
by Lizzi Hollis
Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
Read moreBecoming the bee, with Jean Bishop
by Alfie Waldron
Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.
Read moreHow we deal with data, why it matters and why we’ve really got to get this right, right now
by Ken Burnett
Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers.
WWF: Virtual reality tiger experience
by SOFII
Experiential marketing and virtual reality are a roaring success for WWF UK's Adopt a Tiger face-to-face campaign.
Read moreA story that wakes you up in your career
by Lizzie Carter
If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
Read moreKnickers Model’s Own in aid of Cancer Research UK
by SOFII
A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
Read moreAre you asking for gifts personally, face-to-face?
by Simone Joyaux
Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?
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