The main areas of fundraising
The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors
by SOFII
In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
SOFII stars: a selection of fantastic events from around the world
by Joe Burnett
Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.
Read moreCancer Research UK: Slimming World Big Clothes Throw partnership
by Marie Burnett
This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!
Read moreWhy so many organisations fail at Facebook
by Beate Sørum
Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.
Read moreThe day World Vision welcomed me to their world
by Laura Croudace
Here is Laura Croudace’s personal account of a new form of face-to-face experiential donor recruitment. It all started when she spotted a mud hut when out shopping with her family one day.
Read moreALS Foundation Netherlands: I have already died
by SOFII
This powerful and moving campaign gives a storytelling platform to people who have ALS.
Read moreCrimestoppers: reverse pickpocketing is putpocketing
by SOFII
The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
Read moreMédecins sans Frontières (Doctors Without Borders): powerful storytelling without words
by SOFII
This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
Read moreTrillium Gift of Life Network: ‘bucket list’
by SOFII
This is a great public awareness campaign with interactive use of social media and appropriate targeting.
Read moreHumans of New York: the power of storytelling for social fundraising
by Laura Croudace
Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
Read moreCEO Sleepout: business leaders sleep rough for Girls and Boys Town
by SOFII
One night of discomfort is a very small price to pay for helping to raise awareness and vital funds to support homelessness. The CEO Sleepout encourages influential members of the business community to move outside of their comfort zone and spend a night in the shoes of a rough sleeper.
Read moreWhitney Museum of American Art: Curate Your Own Membership
by SOFII
A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
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