The main areas of fundraising
Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective
by Kiki Koutmeridou
Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?
Read moreNO MORE's Super Bowl 49 PSA: Listen
by SOFII
This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
Read moreBluebell Wood's Soapbox Derby 2016
by Joe Burnett
With their first Soapbox Derby, Bluebell Wood Children's Hospice smashed their fundraising target with a fun and thrilling public event.
Serve or inspire? That is the question
by Richard Turner
Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
Read moreCARE International UK: ‘Don’t give, lend’
by Mark Phillips
The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
Read moreSOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal
by SOFII
Even at our most charitable, we feel this campaign really shouldn’t be necessary. But, undeniably, there’s an urgent need in our communities now and it’s not being adequately met. Are you a part of the problem, or a part of the solution?
Read moreACLU: Stand for Rights. Stand for Freedom
by Joe Burnett
When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
Read moreMacmillan Cancer Support: eCards platform update
by SOFII
Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.
Read moreMyOxfam app
by Joe Burnett
The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
Read moreUNESCO: Empowering Local Radios with ICTs
by Sue Kershaw
An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
Read moreGive Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
Read moreGood asking: the role of research in efficient, effective and enjoyable fundraising.
by Beth Breeze
Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
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