The main areas of fundraising
CARE International UK: ‘Don’t give, lend’
by Mark Phillips
The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
Read moreSOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal
by SOFII
Even at our most charitable, we feel this campaign really shouldn’t be necessary. But, undeniably, there’s an urgent need in our communities now and it’s not being adequately met. Are you a part of the problem, or a part of the solution?
Read moreACLU: Stand for Rights. Stand for Freedom
by Joe Burnett
When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
Read moreMyOxfam app
by Joe Burnett
The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
Read moreMacmillan Cancer Support: eCards platform update
by SOFII
Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.
Read moreUNESCO: Empowering Local Radios with ICTs
by Sue Kershaw
An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
Read moreGive Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
Read moreGood asking: the role of research in efficient, effective and enjoyable fundraising.
by Beth Breeze
Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
Read moreCDE project 12: inspirational creativity
by The Commission on the Donor Experience
This project will seek to define both the potential and the desired standards for creative endeavour and also to define the ethical dilemmas around creative messaging with a view to improving understanding of what donors might find acceptable and unacceptable.
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreCDE project 9 summary: major donors
by The Commission on the Donor Experience
This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
Read moreInspire 2018: St Michael’s Foundation 2015/16 annual report
by Marie Burnett
This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
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