The main areas of fundraising
Give Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
Read moreGood asking: the role of research in efficient, effective and enjoyable fundraising.
by Beth Breeze
Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
Read moreCDE project 12: inspirational creativity
by The Commission on the Donor Experience
This project will seek to define both the potential and the desired standards for creative endeavour and also to define the ethical dilemmas around creative messaging with a view to improving understanding of what donors might find acceptable and unacceptable.
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreCDE project 9 summary: major donors
by The Commission on the Donor Experience
This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
Read moreInspire 2018: St Michael’s Foundation 2015/16 annual report
by Marie Burnett
This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
Read moreMeet Nana Murphy: lessons in donor care from Merchants Quay Ireland
by SOFII
This inspirational case study celebrates the incredible work of Merchants Quay Ireland’s fantastic fundraising team. They transformed the fortunes of this small charity, multiplied its revenue more than tenfold, and provided essential assistance to people experiencing homelessness.
Read moreHow Alzheimer's Society transformed it’s online giving experience
by Joe Burnett
Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
Read moreCDE project 3 summary: satisfaction and commitment
by The Commission on the Donor Experience
This project will create a practical guide to measuring other main indices of success than money or RFV and will show where relevant research and examples of best practice can be found.
CDE project 3 section 1: actions and approach
by The Commission on the Donor Experience
This section may be called Measurement, but it’s actually about culture, strategy and people.
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 1 and 2
by The Commission on the Donor Experience
Step 1: Make a commitment to growing donor satisfaction and loyalty
Read moreWant to fight hatred and raise money for a good cause? Do it the fun way!
by John Logan
Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.
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