The main areas of fundraising
ACLU: Stand for Rights. Stand for Freedom
by Joe Burnett
When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
Read moreMacmillan Cancer Support: eCards platform update
by SOFII
Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.
Read moreMyOxfam app
by Joe Burnett
The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
Read moreUNESCO: Empowering Local Radios with ICTs
by Sue Kershaw
An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
Read moreGive Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
Read moreGood asking: the role of research in efficient, effective and enjoyable fundraising.
by Beth Breeze
Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
Read moreCDE project 12: inspirational creativity
by The Commission on the Donor Experience
This project will seek to define both the potential and the desired standards for creative endeavour and also to define the ethical dilemmas around creative messaging with a view to improving understanding of what donors might find acceptable and unacceptable.
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreCDE project 9 summary: major donors
by The Commission on the Donor Experience
This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
Read moreInspire 2018: St Michael’s Foundation 2015/16 annual report
by Marie Burnett
This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
Read moreMeet Nana Murphy: lessons in donor care from Merchants Quay Ireland
by SOFII
This inspirational case study celebrates the incredible work of Merchants Quay Ireland’s fantastic fundraising team. They transformed the fortunes of this small charity, multiplied its revenue more than tenfold, and provided essential assistance to people experiencing homelessness.
Read moreHow Alzheimer's Society transformed it’s online giving experience
by Joe Burnett
Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
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