The main areas of fundraising
Trillium Gift of Life Network: ‘bucket list’
by SOFII
This is a great public awareness campaign with interactive use of social media and appropriate targeting.
Read moreMédecins sans Frontières (Doctors Without Borders): powerful storytelling without words
by SOFII
This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
Read moreCrimestoppers: reverse pickpocketing is putpocketing
by SOFII
The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
Read moreHumans of New York: the power of storytelling for social fundraising
by Laura Croudace
Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
Read moreWhy I am not a fan of welcome packs
by Margaux Smith
‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.
Read moreWhitney Museum of American Art: Curate Your Own Membership
by SOFII
A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
Read moreCEO Sleepout: business leaders sleep rough for Girls and Boys Town
by SOFII
One night of discomfort is a very small price to pay for helping to raise awareness and vital funds to support homelessness. The CEO Sleepout encourages influential members of the business community to move outside of their comfort zone and spend a night in the shoes of a rough sleeper.
Read moreRoyal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts
by SOFII
An insightful use of technology that brings RNLI donors closer to the lifesaving work. This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
Read moreIs the F2F golden goose now a dead duck?
by SOFII
If you were one of the unlucky few that missed the recent webinar ‘How to reduce F2F donor attrition in the first 90 days’ co-hosted by SOFII, The Agitator and DonorVoice – don’t despair, you can still listen to the full webinar. It’s 90 minutes of your schedule that could help keep the F2F golden goose from being a dead duck!
Read moreHarold Sumption: the shy pioneer
by Joanna Culling
In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow.
Read moreNSPCC: Legacy-themed Garden of Magical Childhood
by Claire Routley
This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
Read moreSt Michael’s Foundation: the Final Piece campaign
by SOFII
Here is another excellent campaign from St Michael's Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.
Read more
