The main areas of fundraising
Friends of the Earth: Looking after supporters when the media storm hit
by SOFII
When a media storm hit the sector and put fundraising under the microscope, Friends of the Earth acted quickly to get in touch with their donors. They gave them the opportunity to comment both frankly and freely on how the organisation was communicating with them. But what did their supporters have to say?
Read moreThe Redwood’s Gratitude Report: Ana’s story
by SOFII
A wonderful emotional mail-out from The Redwood, a shelter and support charity for women and children escaping domestic abuse based in Canada.
Read moreHIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert
by Joe Burnett
A bold and adventurous campaign by The HIV/AIDS Alliance called ‘We Come Together’. In the most risqué TV advert ever broadcast on UK television, late at night, of course, they celebrated safe sex and prompted viewers to visit a bespoke website where they could buy a cheeky safe sex kit, the profits from which would go to the global battle against AIDs. Please note this case study contains explicit content. Viewer discretion advised. The video in this exhibit is sexually explicit so please don’t view it if you are likely to be offended.
Read moreToronto Humane Society's ‘Benjamin’ year end mailing
by SOFII
The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.
Read moreThe Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors
by SOFII
In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
SOFII stars: a selection of fantastic events from around the world
by Joe Burnett
Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.
Read moreCancer Research UK: Slimming World Big Clothes Throw partnership
by Marie Burnett
This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!
Read moreWhy so many organisations fail at Facebook
by Beate Sørum
Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.
Read moreThe day World Vision welcomed me to their world
by Laura Croudace
Here is Laura Croudace’s personal account of a new form of face-to-face experiential donor recruitment. It all started when she spotted a mud hut when out shopping with her family one day.
Read moreALS Foundation Netherlands: I have already died
by SOFII
This powerful and moving campaign gives a storytelling platform to people who have ALS.
Read moreCrimestoppers: reverse pickpocketing is putpocketing
by SOFII
The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
Read moreMédecins sans Frontières (Doctors Without Borders): powerful storytelling without words
by SOFII
This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
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