The main areas of fundraising
One Girl: Do It In A Dress

by Lizzi Hollis
Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
Read moreBecoming the bee, with Jean Bishop

by Alfie Waldron
Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.
Read moreHow we deal with data, why it matters and why we’ve really got to get this right, right now

by Ken Burnett
Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers.
WWF: Virtual reality tiger experience

by SOFII
Experiential marketing and virtual reality are a roaring success for WWF UK's Adopt a Tiger face-to-face campaign.
Read moreA story that wakes you up in your career

by Lizzie Carter
If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
Read moreKnickers Model’s Own in aid of Cancer Research UK

by SOFII
A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
Read moreAre you asking for gifts personally, face-to-face?

by Simone Joyaux
Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?
Read moreMinistry of Stories: Hoxton Street Monster Supply Store

by SOFII
Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door.
Read moreThe perfect annual report

by Giles Pegram CBE
Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.
Read moreDurham Cathedral in LEGO: innovative buy-a-brick fundraising

by Sue Kershaw
An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
Read moreUNICEF Christmas adverts

by Joe Burnett
These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part four

by Joe Burnett
In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.
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