The main areas of fundraising
What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.
by Rachel Stephenson Sheff
What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.
Marie Curie and Yorkshire Building Society – The Hour of Need
by SOFII
Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.
Read moreThe Polish Red Cross: Very Good Manners
by SOFII
This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
Read moreSOFII’s major donor showcase - introduction and contents
by SOFII
Do you work with major donors? Do you want to be inspired in how you approach and talk to them? Then this showcase will be a treasure trove for you!
Read moreBernie Barnstorms – I Wish I’d Thought Of That
by Fiona Pattison
Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
Read moreWar Child - Armistice
by Joe Burnett
War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
Read moreDo you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective
by Kiki Koutmeridou
Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?
Read moreNO MORE's Super Bowl 49 PSA: Listen
by SOFII
This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
Read moreBluebell Wood's Soapbox Derby 2016
by Joe Burnett
With their first Soapbox Derby, Bluebell Wood Children's Hospice smashed their fundraising target with a fun and thrilling public event.
Serve or inspire? That is the question
by Richard Turner
Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
Read moreCARE International UK: ‘Don’t give, lend’
by Mark Phillips
The saying goes, ‘teach a man to fish and you feed him for a lifetime’. This could easily have been the inspiration for the lendwithcare campaign. CARE International UK embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.
Read moreSOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal
by SOFII
Even at our most charitable, we feel this campaign really shouldn’t be necessary. But, undeniably, there’s an urgent need in our communities now and it’s not being adequately met. Are you a part of the problem, or a part of the solution?
Read more
