The main areas of fundraising
Remember a Charity’s initial research into legacy giving
by SOFII
Charities in the UK receive £2 billion per year, 13 per cent of all charitable donations, through gifts in wills. Research carried out this year by Remember a Charity showed that by asking the right questions this already massive amount could be increased by 67 per cent. Want to find out the questions? Of course you do so, go ahead, click here to see them on SOFII.
Read moreHarvesters Food Bank’s fundraising strategy
by Adrian Sargeant
Harvesters, a food bank in the USA, believe that ‘people don’t want to give their money away, but they do want to make a difference in other people’s lives’. At SOFII’s IWITOT event in Baltimore, Professor Adrian Sargeant showed how that belief helped them to achieve their massive ambition to increase support from $2 million to a massive $11.5 million.
Read moreForcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant
by Charlie Hulme
Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.
Read moreBitcoin for fundraisers
by SOFII
Is Bitcoin the next ‘BIG THING’ for fundraisers? Could it work wonders for your organisation?
Read moreWhy I support 12 different charities
by Laura Croudace
How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.
Read moreChildren’s Medical Research Institute: the video that broke the Internet’s heart
by SOFII
Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
Read moreHumber River Hospital Foundation: Direct mail appeal featuring Humbert
by John Lepp
It's amazing how many capital campaigns bewilder donors with architect’s drawings, graphs and complicated giving levels. But Humber River Hospital Foundation turned their backs on stuffy institutional instincts and introduced Humbert – their storyteller supreme. Meet him here and see the fabulous appeals that achieved 33 per cent growth in giving in less than a year.
Read moreConcern Worldwide Ireland's direct dialogue fundraising campaign: ‘Help a child grow up’
by Craig Linton
Is your face-to-facing fundraising no longer as successful as it was? Is it giving you cause for concern? If the answers are yes, please click here to see how Concern Worldwide Ireland tackled the problem and came up with some brilliant solutions.
Read moreThe UNICEF partnership with the 2014 Glasgow Commonwealth Games
by Joe Jenkins
UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.
Read moreCancer Research UK’s ‘no-make-up selfie’ campaign
by SOFII
An 18 year old from Stoke in the UK is credited with dreaming up the no-make-up selfie craze that raised an amazing £1 million in the first 24 hours, mainly through text messages and social media. The craze went on to raise £8 million in a week. Cancer Research UK can now report back to their hundreds of thousands of new donors that 10 clinical trials are now in place that otherwise wouldn't exist.
Read moreForcing or forging a relationship? Part 4: how to manage a relationship
by Charlie Hulme
Everything you do has an influence on your donors' connections with you. This in turn helps or harms their commitment to you. Charlie Hulme has already shown how to measure this, now he shows you how to take it a step further and actually manage the relationship.
Read moreAlex’s Lemonade Stand Foundation (ALSF) end-of-year campaign
by SOFII
Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.
Read more
