The main areas of fundraising
Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’
by SOFII
A great legacy campaign from Canada; the Sandra Schmirler Foundation manages to tread that delicate balance between inspiring their supporters with stories about the lives of ordinary families and sharing why legacies are so important.
Read moreWilliam Quarrier – the most determined fundraiser of all time?
by Simon Burne
Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?
Read moreThe Darüşşafaka Society: a unique offer for special donors
by Gunes Yildirim
Darüşşafaka – meaning house of kindness – has provided full scholarships to orphans as well as clothing, accommodation, healthcare and food. But there’s also a lot we can learn about donor care, legacy and high value fundraising from the oldest NGO in Turkey.
‘Nazis against Nazis’ - not your average walkathon
by Jan Uekermann
The tiny German town of Wunsiedel has for decades seen crowds of neo-Nazis pass through its streets in annual demonstrations, but this time something was different. The town tricked neo-Nazis into raising thousands of euros for an anti-extremist charity in ‘Germany’s most involuntary charity walk’
Read moreMinus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group
by SOFII
An attempt by an anti-gay group in Australia to ruin an LGBT youth dance by buying all the tickets and preventing youngsters from attending, backfired when they ended up funding the whole event!
Read moreHome for Hope: using IKEA furniture displays to advertise homeless dogs
by SOFII
Small organisations simply don’t have the budget to promote their cause and have to come up with innovative solutions. This inventive campaign in Singapore started with Home for Hope with help from IKEA and demonstrated how you can make your house a home by adopting a dog.
Read moreThe Connection at St Martin’s: Donate Locate
by Georgia Bridgwood
The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.
Read moreHelp the Oma
by Ben Swart
Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.
Read moreThe Collection Tin
by Sam Butler
Different ways to raise money for charities nowadays are seemingly endless. Yet the humble collection tin continues to stand silently by thousands of tills in shops, pubs, or in the hands of generous volunteers. Click here to see a variety of collection boxes from years passed and be astonished at the amazing amount of money raised.
Read moreFree Lunch: A case study in Chinese transparency and crowd-sourced fundraising
by Craig Linton
When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.
Read moreHumber River Hospital Foundation: ‘Humbert’ heartfelt message appeal
by Craig Linton
Humbert was created by Humber River Hospital, not only to raise money, but to celebrate the generosity and kindness of their donors.
Read moreThe Royal Hospital for Sick Children: Jack Draws Anything
by Alexandra Aggidis
Six-year-old Jack wanted to raise £100 for The Royal Hospital for Sick Children to say thank you to them for looking after his brother. His brilliant idea – which he thought of entirely by himself – did what all fundraisers want to do. He touched the hearts of everyone who saw it.
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