Remember A Charity legacy awareness week 2014

by SOFII

Without legacies very many charitable organisations all over the world wouldn’t exist. Click here to see Remember A Charities ‘living legends’ explain their love of giving and why they have left a legacy to charity in their will.

Lessons from a charity shop

by Laura Croudace

Do you think that charity shops are not ‘pure’ fundraising, in fact, aren’t fundraising at all? During a stroll in the sunshine, Laura Croudace came across a charity shop that, in her words, ‘blew me away’. Click here to see how and why she thinks we could all learn from FARA’s approach to running shops.

Liberty in North Korea autumn campaign

by SOFII

A fantastic cause that, perhaps unsurprisingly, has caught the imagination of hundreds of young people. It is surprising though that this group of under-30s has donated over $500,000. Proof, if it were needed, that a highly personal campaign, brilliant creativity and storytelling will always inspire donors and will even create some new ones.

The challenge now will be to keep these young people motivated to keep giving as they grow older and their income grows. Maybe one day they will become legacy prospects.

Amnesty International UK: Virtual reality street fundraising

by SOFII

Face-to-face (or street) fundraising often receives criticism, but this is an example of it at its best. Using virtual reality headsets, Amnesty International UK showed how devastating barrel bombs are to the people of Syria. Keep reading to find out how they created the campaign, then watch an IWITOT 2023 presentation that shows how this concept is still inspiring fundraisers and captivating donors at a variety of charities – eight years later. 

Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events

by SOFII

The once successful special gala dinner of the Cleveland Deaf and Speech Clinic was in decline. But their adventurous fundraisers didn’t ditch it. Instead they introduced three, soon to be four, new events. They call it ‘demographic’ fundraising and you will learn all about it here.

Passion and pragmatism – your main tools for winning grants

by Jo Garner

Never forget that charitable foundations and trusts exist purely and simply to give money away. Click here to find out how you can make your application stand out from the crowd.

Remember a Charity’s initial research into legacy giving

by SOFII

Charities in the UK receive £2 billion per year, 13 per cent of all charitable donations, through gifts in wills. Research carried out this year by Remember a Charity showed that by asking the right questions this already massive amount could be increased by 67 per cent. Want to find out the questions? Of course you do so, go ahead, click here to see them on SOFII.

Harvesters Food Bank’s fundraising strategy

by Adrian Sargeant

Harvesters, a food bank in the USA, believe that ‘people don’t want to give their money away, but they do want to make a difference in other people’s lives’. At SOFII’s IWITOT event in Baltimore, Professor Adrian Sargeant showed how that belief helped them to achieve their massive ambition to increase support from $2 million to a massive $11.5 million.

Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant

by Charlie Hulme

Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.

Why I support 12 different charities

by Laura Croudace

How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.

Bitcoin for fundraisers

by SOFII

Is Bitcoin the next ‘BIG THING’ for fundraisers? Could it work wonders for your organisation?

Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII

Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.