The main areas of fundraising
St. Michael’s Hospital Foundation: Urban Angel magazine
by SOFII
The fundraisers at St Michael’s Hospital are justly proud of their reinvented newsletter. It demonstrates a unique and creative approach to donor communications, while still fulfilling the essential purpose of fundraising.
Read moreMacmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser
by Ken Burnett
Etta Macleod personifies the unsung heroes of the fundraising world: the courageous tireless volunteers who raise millions of pounds for their favourite causes. Etta’s fundraising is unconventional and a pleasure to witness.
Read moreNational Trust: recruiting members by the millions
by Aline Reed
Discover the story of Octavia Hill, an amazing fundraiser and co-founder of the highly successful and respected charity – the National Trust.
Read moreGiving Scotland: crisis campaign
by SOFII
The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.
Read moreBreakthrough: the ‘is this justice’ campaign
by SOFII
This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
Read moreBattersea Dogs & Cats Home: ‘secret suppers’
by SOFII
Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.
Read moreAmnesty International press advertisement - North Korea’s death camps
by Ken Burnett
A challenge. Start reading. If you make it to the end you’ll know what to do next.
Read moreSurveying the legacy landscape: why we’re doing it and why we need you
by Natasha van Bentum
What do senior fundraisers in Madrid, Winnipeg, Wyoming, Geneva, Singapore, Manchester, Calgary, Dublin and Hamburg have in common?
Read moreMy new obsession: online gaming
by Lucy Innophoria
Those of you that know me will be surprised to hear that this month I transformed from the bright and bubbly Lucy you know and love into a strange creature, shuffling into the office each morning with my head bent down, back hunched, thumbs too cramped to type and an absolutely ruined manicure.
Read moreNew research shows how charities can create remarkable corporate partnerships
by Remarkable Partnerships
Remarkable Partnerships, a new report from Jonathon Andrews shows that when charities and companies partner in a remarkable way they deliver huge impact, have wider reach, create more opportunities and last longer. Read SOFII’s summary here. Then get the full report, free.
Read moreBhopal Medical Appeal: press advertisements
by Indra Sinha
On one awful night in 1984 the Union Carbide factory in Bhopal, India exploded sending clouds of poisonous gas across the city that would kill tens of thousands of people and inflict misery and suffering on future generations. Thus began the Bhopali people’s search for justice and treatment, which led to the founding of the BMA, whose advertisements have become the symbols of a crime that, more than 25 years later, still inflicts unimaginable suffering and still goes unpunished. The Bhopal Medical Appeal campaigns to change this, through its fundraising.
Read moreCPAR: ‘plant a tree in Ethiopia’ mailing
by SOFII
Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.
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