Name: The SOFII Foundation
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Voices for Justice newsletter, from Human Rights Watch, USA

by SOFII

This package is an excellent example of a legacy society newsletter, with its special focus on the mission-based activities that constitute true donor motivation.

Living Legacy Society newsletter, from the Union of Concerned Scientists, USA

by SOFII

This newsletter represents the culmination of nearly a decade of successful direct marketing efforts by Mal Warwick Associates and the staff of the Union of Concerned Scientists.

Islamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising

by SOFII

These short, dramatic, upbeat videos, combined with a matched funding opportunity, led to a fantastic fundraising proposition for charity Islamic Relief.

SOFII’s what to watch

by SOFII

We know there's such a lot of great videos worth watching in the world of fundraising, so we've put together a summary of the best, just for you (in case you missed them first time round). So pour a cup of coffee, sit back, watch and be inspired.

St. Michael’s Hospital Foundation: Urban Angel magazine

by SOFII

The fundraisers at St Michael’s Hospital are justly proud of their reinvented newsletter. It demonstrates a unique and creative approach to donor communications, while still fulfilling the essential purpose of fundraising.

Macmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser

by Ken Burnett

Etta Macleod personifies the unsung heroes of the fundraising world: the courageous tireless volunteers who raise millions of pounds for their favourite causes. Etta’s fundraising is unconventional and a pleasure to witness.

National Trust: recruiting members by the millions

by Aline Reed

Discover the story of Octavia Hill, an amazing fundraiser and co-founder of the highly successful and respected charity – the National Trust.

Giving Scotland: crisis campaign

by SOFII

The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.

Breakthrough: the ‘is this justice’ campaign

Powerful hard-hitting images and messages characterise the Breakthrough campaign.

by SOFII

This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.