The main areas of fundraising
University of Michigan, USA. Newsletter, plus reply form
by SOFII
We at SOFII also liked the simple graphic presentation of different giving plans that are shown in this newsletter (option 1, the maize plan and option 2, the blue plan). Donors don’t automatically understand the implications of their giving, particularly when there are tax advantages. If these can be simply rendered in graphic form, then donors will be encouraged and fundraisers will benefit.
Read moreForcing or forging a relationship? Part 2: what makes a relationship?
by Charlie Hulme
If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.
Read moreNSPCC’s supporter care gifts in wills ‘mind map’
by Marie Burnett
This innovation from NSPCC - the mind map - could raise £1,000,000 in legacies.
Read moreAt last, some genuinely fresh thinking in press advertising from a charity
by Andrew Papworth
Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’
Read moreDoes thanking really work?
by Laura Croudace
Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
Read moreFundraising in the First World War: how the fundraising ground force made a difference
by Tony Charalambides
Asking someone in your immediate vicinity for monetary help is as elementary as fundraising gets. More often than not, it’s as effective as it gets too – which is why it pops up throughout history. Fundraising during the First World War was no different.
Read moreFundraising in the First World War: fighting the good fight
by Tony Charalambides
Fundraising and charitable volunteering is a rather under-reported component of Britain’s war effort during the First World Ward, says Tony Charalambides, but it had an enormous impact on its outcome.
Read moreNSPCC’s thank-you mailing
by SOFII
This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.
Read moreUnited Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift
by Marie Burnett
United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
Read moreForcing or forging a relationship? Part 1: understanding your donors
by Charlie Hulme
This, the first of a three-part feature by Charlie Hulme, managing director, DonorVoice UK, kicks off an important new series for SOFII. Based upon evidence and experience rather than theory and opinion, Charlie’s first article spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.
Read moreWaterAid: The Big Dig
by Reuben Turner
A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
Read moreTen easy fixes for the design of your donation form
by Beate Sørum
Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.
Read more
