The main areas of fundraising
Musings of a direct response fundraiser no. 2: finding the ‘sweet spot’
by Jonathon Grapsas
Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.
Read moreF*CK CANCER: raising money for cancer research
by SOFII
‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT.
Read moreJustGiving: a ‘for profit, for good’ platform for online giving.
by SOFII
Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here.
Read moreThe Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal
by Marie Burnett
How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign.
Read moreUniversity of Michigan, USA. Newsletter, plus reply form
by SOFII
We at SOFII also liked the simple graphic presentation of different giving plans that are shown in this newsletter (option 1, the maize plan and option 2, the blue plan). Donors don’t automatically understand the implications of their giving, particularly when there are tax advantages. If these can be simply rendered in graphic form, then donors will be encouraged and fundraisers will benefit.
Read moreForcing or forging a relationship? Part 2: what makes a relationship?
by Charlie Hulme
If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.
Read moreNSPCC’s supporter care gifts in wills ‘mind map’
by Marie Burnett
This innovation from NSPCC - the mind map - could raise £1,000,000 in legacies.
Read moreAt last, some genuinely fresh thinking in press advertising from a charity
by Andrew Papworth
Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’
Read moreDoes thanking really work?
by Laura Croudace
Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
Read moreFundraising in the First World War: how the fundraising ground force made a difference
by Tony Charalambides
Asking someone in your immediate vicinity for monetary help is as elementary as fundraising gets. More often than not, it’s as effective as it gets too – which is why it pops up throughout history. Fundraising during the First World War was no different.
Read moreFundraising in the First World War: fighting the good fight
by Tony Charalambides
Fundraising and charitable volunteering is a rather under-reported component of Britain’s war effort during the First World Ward, says Tony Charalambides, but it had an enormous impact on its outcome.
Read moreNSPCC’s thank-you mailing
by SOFII
This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.
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