The main areas of fundraising
Cancer Research UK’s ‘no-make-up selfie’ campaign
by SOFII
An 18 year old from Stoke in the UK is credited with dreaming up the no-make-up selfie craze that raised an amazing £1 million in the first 24 hours, mainly through text messages and social media. The craze went on to raise £8 million in a week. Cancer Research UK can now report back to their hundreds of thousands of new donors that 10 clinical trials are now in place that otherwise wouldn't exist.
Read moreThe UNICEF partnership with the 2014 Glasgow Commonwealth Games
by Joe Jenkins
UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.
Read moreAlex’s Lemonade Stand Foundation (ALSF) end-of-year campaign
by SOFII
Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.
Read moreForcing or forging a relationship? Part 4: how to manage a relationship
by Charlie Hulme
Everything you do has an influence on your donors' connections with you. This in turn helps or harms their commitment to you. Charlie Hulme has already shown how to measure this, now he shows you how to take it a step further and actually manage the relationship.
Read moreLegacy of Hope newsletter and reply form, from Bread for the World, USA
by SOFII
This direct mail package enclosed a newsletter for the Bread for the World ‘Legacy of Hope’ giving society, which has raised millions of dollars in bequests to support the organisation’s work.
Read moreUnbound: the reinvention of an idea that flourished 200 years ago
by Aline Reed
This is a strange one. It the reinvention of an idea that was flourishing two hundred years ago, yet has left the notion of 'traditional' charities behind. Maybe even the sponsors don't see themselves as donors, but it's clear that this scheme contains all the ingredients of good fundraising – tangible need, a target, donor reward, donor recognition and the chance to support again.
Read moreDEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014
by Craig Linton
Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.
Read more‘Social Swipe’: raising money for Misereor through interactive posters
by Craig Linton
The world's first interactive advertisement display able to accept credit card donations, Social Swipe makes it simple to donate and gives instant emotional gratification to the donor: No wonder over 1,000 people swiped a donation in the first month.
Read moreForcing or forging a relationship? Part 3: how to measure a relationship
by Charlie Hulme
You are only nine questions away from unlocking enormous value from your current donor file. Nine questions that represent the beginning of the end of inevitable donor churn.
Read moreRethink Mental Illness ‘find Mike’
by SOFII
Here is the story of Jonny Benjamin's search to find 'Mike', one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn't stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny's hero. It was a brave decision and one that brought many rewards.
Read moreSave the Children: Buy a brick capital appeal
by Reuben Turner
This warm appeal from Save the Children beat its target by over £150,000 and acquisition approached break-even. Clinics were built and children’s lives were saved.
Read moreThe Magic Bus: corporate customers pay for a facility that helps poor kids
by SOFII
How corporate customers enable an innovative charity to raise money to pay for a unique development facility for disadvantaged youngsters.
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