The main areas of fundraising
Breakthrough: the ‘is this justice’ campaign
by SOFII
This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
Read moreBattersea Dogs & Cats Home: ‘secret suppers’
by SOFII
Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.
Read moreAmnesty International press advertisement - North Korea’s death camps
by Ken Burnett
A challenge. Start reading. If you make it to the end you’ll know what to do next.
Read moreSurveying the legacy landscape: why we’re doing it and why we need you
by Natasha van Bentum
What do senior fundraisers in Madrid, Winnipeg, Wyoming, Geneva, Singapore, Manchester, Calgary, Dublin and Hamburg have in common?
Read moreMy new obsession: online gaming
by Lucy Innophoria
Those of you that know me will be surprised to hear that this month I transformed from the bright and bubbly Lucy you know and love into a strange creature, shuffling into the office each morning with my head bent down, back hunched, thumbs too cramped to type and an absolutely ruined manicure.
Read moreNew research shows how charities can create remarkable corporate partnerships
by Remarkable Partnerships
Remarkable Partnerships, a new report from Jonathon Andrews shows that when charities and companies partner in a remarkable way they deliver huge impact, have wider reach, create more opportunities and last longer. Read SOFII’s summary here. Then get the full report, free.
Read moreBhopal Medical Appeal: Press advertisements
by Indra Sinha
On one awful night in 1984 the Union Carbide factory in Bhopal, India exploded sending clouds of poisonous gas across the city that would kill tens of thousands of people and inflict misery and suffering on future generations. Thus began the Bhopali people’s search for justice and treatment, which led to the founding of the BMA, whose advertisements have become the symbols of a crime that, more than 25 years later, still inflicts unimaginable suffering and still goes unpunished. The Bhopal Medical Appeal campaigns to change this, through its fundraising.
Read moreCPAR: ‘plant a tree in Ethiopia’ mailing
by SOFII
Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.
Read moreLess pessimism about the fundraising climate but…
by Andrew Papworth
Andrew Papworth reports on the latest Managing in a Downturn and you’ll be pleased to learn that although things are still tough, there is a less pessimism about the fundraising climate. Even better is that individual giving continues to be an important part of fundraising in the UK (and elsewhere too, no doubt).
Read moreHow to advertise for funds off-the-page. Part 2
by Andrew Papworth
It is always important to have a banker advertisement that you know you can rely on. This is an advertisement that has proved itself over time to be consistently reliable. But that alone is not enough. Your banker advertisement will inevitably start to decline at some point, even to become ineffective.
Read moreWWF UK: ‘Year of the Tiger’ Christmas appeal 2009
by SOFII
This campaign was wildly successful. It is an excellent example of how one appeal, with an urgent and compelling message, can be tailored to fit different types of donor. It is also integrated fundraising at its best.
Read moreShelter’s Joan and Rudy pack: a pet dog helps homeless old people
by Chris Barraclough
The creators of this direct mail pack from Shelter read the cause and its audience brilliantly and went on to smash its targets.
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