The main areas of fundraising

WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

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Ten easy fixes for the design of your donation form

by Beate Sørum

Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.

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Imperial War Museum: Indra Sinha’s Eric Heaton ad, from 1985

by Carolina Herrera

This is a classic press ad from advertising legend Indra Sinha that helped mend a leaky roof. It’ll have you in tears too, as it shows you how to tell a good story.

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What kind of experience does your donor encounter when making an online gift?

by Pamela Grow

Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.

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Reader knowledge, real voices, great stories and big points of view

by Elizabeth Loudon

Writer Liz Loudon shares the difference between really writing to move donors, or just typing.

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SOFII: the BIG questions

by SOFII

How do we make donors feel really special? And how do they want to see us?

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Voices for Justice newsletter, from Human Rights Watch, USA

by SOFII

This package is an excellent example of a legacy society newsletter, with its special focus on the mission-based activities that constitute true donor motivation.

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Living Legacy Society newsletter, from the Union of Concerned Scientists, USA

by SOFII

This newsletter represents the culmination of nearly a decade of successful direct marketing efforts by Mal Warwick Associates and the staff of the Union of Concerned Scientists. 

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Islamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising

by SOFII

These short, dramatic, upbeat videos, combined with a matched funding opportunity, led to a fantastic fundraising proposition for charity Islamic Relief.

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SOFII’s what to watch

by SOFII

We know there's such a lot of great videos worth watching in the world of fundraising, so we've put together a summary of the best, just for you (in case you missed them first time round). So pour a cup of coffee, sit back, watch and be inspired.

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St. Michael’s Hospital Foundation: Urban Angel magazine

by SOFII

The fundraisers at St Michael’s Hospital are justly proud of their reinvented newsletter. It demonstrates a unique and creative approach to donor communications, while still fulfilling the essential purpose of fundraising.

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Macmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser

by Ken Burnett

Etta Macleod personifies the unsung heroes of the fundraising world: the courageous tireless volunteers who raise millions of pounds for their favourite causes. Etta’s fundraising is unconventional and a pleasure to witness.

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