The main areas of fundraising
Living Legacy Society newsletter, from the Union of Concerned Scientists, USA
by SOFII
This newsletter represents the culmination of nearly a decade of successful direct marketing efforts by Mal Warwick Associates and the staff of the Union of Concerned Scientists.
Read moreIslamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising
by SOFII
These short, dramatic, upbeat videos, combined with a matched funding opportunity, led to a fantastic fundraising proposition for charity Islamic Relief.
Read moreSOFII’s what to watch
by SOFII
We know there's such a lot of great videos worth watching in the world of fundraising, so we've put together a summary of the best, just for you (in case you missed them first time round). So pour a cup of coffee, sit back, watch and be inspired.
Read moreSt. Michael’s Hospital Foundation: Urban Angel magazine
by SOFII
The fundraisers at St Michael’s Hospital are justly proud of their reinvented newsletter. It demonstrates a unique and creative approach to donor communications, while still fulfilling the essential purpose of fundraising.
Read moreMacmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser
by Ken Burnett
Etta Macleod personifies the unsung heroes of the fundraising world: the courageous tireless volunteers who raise millions of pounds for their favourite causes. Etta’s fundraising is unconventional and a pleasure to witness.
Read moreNational Trust: recruiting members by the millions
by Aline Reed
Discover the story of Octavia Hill, an amazing fundraiser and co-founder of the highly successful and respected charity – the National Trust.
Read moreGiving Scotland: crisis campaign
by SOFII
The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.
Read moreBreakthrough: the ‘is this justice’ campaign
by SOFII
This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
Read moreBattersea Dogs & Cats Home: ‘secret suppers’
by SOFII
Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.
Read moreAmnesty International press advertisement - North Korea’s death camps
by Ken Burnett
A challenge. Start reading. If you make it to the end you’ll know what to do next.
Read moreSurveying the legacy landscape: why we’re doing it and why we need you
by Natasha van Bentum
What do senior fundraisers in Madrid, Winnipeg, Wyoming, Geneva, Singapore, Manchester, Calgary, Dublin and Hamburg have in common?
Read moreMy new obsession: online gaming
by Lucy Innophoria
Those of you that know me will be surprised to hear that this month I transformed from the bright and bubbly Lucy you know and love into a strange creature, shuffling into the office each morning with my head bent down, back hunched, thumbs too cramped to type and an absolutely ruined manicure.
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