The main areas of fundraising
YMCA: ‘soft sell’ legacy advertising
by SOFII
In the mid 1980's, the YMCA offered a free legacy information service to generate a list of potential prospects...
Read moreBook Aid International: the Reverse Book Club
by SOFII
This medium level structured monthly giving scheme is a good example of a fundraising product that has been specifically designed to fit the needs of donors to a very particular and specific cause.
Read moreThe Oxfamily box
by SOFII
Sometimes the simple ideas work best. Oxfam's neat device for involving families in the fight against poverty at Christmas time raised a lot of money and also helped families to put their own good fortune into perspective.
Read moreNSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984
by SOFII
There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.
Read moreGreenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing
by SOFII
The last in this series of renewal and reactivation appeals is the cleverest, we feel. It introduces supporters who have resisted all the other requests in the cycle to the concept of a new and very dangerous threat to the already threatened environment: the donor's own inertia.
Read moreRNLI: ‘He’ll face…All we ask of you’ press insert
by SOFII
Stained with the passage of time and perhaps more than a little carelessness, the face looking out at the reader from this single sheet insert has nevertheless lost nothing of its strength and power to impress. The simple direct proposition makes this one of the classic fundraising offers of all time.
Read moreFriends of the Earth: carbon calculator
by SOFII
An enterprising and topical involvement idea, interestingly executed. FoE's carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
Read moreDobrota Foundation: ‘everyone can be a philanthropist’ campaign
by SOFII
This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.
Read moreRex Dog Shelter: ‘A pet is not a toy’ campaign
by SOFII
This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.
Read morePolish Scouting Association ‘Proficiency for life’ campaign
by SOFII
This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.
Read moreActionAid ‘Bollocks to Poverty’ campaign
by SOFII
This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
Read moreRiverside School: the Design for Giving contest
by SOFII
An inspirational initiative from Riverside School designed to encourage India’s young people to come up with solutions to the sub-continent’s great challenges.
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