The main areas of fundraising
Augmented reality: the latest craze to hit the world of flashmobs
by Lucy Innophoria
In our third post from the world of innophoria, Lucy tells us about the latest craze to hit the fundraising sector, augmented reality. Take a look to find out exactly what it is, where it’s being used and how it can help to improve your fundraising.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Read moreThe Wishing Well Appeal: What makes a good appeal chair?
by Marion Allford
Women of course are every bit as likely to make an effective appeal chair as men, but the term 'chairman' has been used merely for editorial ease. It should be notes that it is also written very much from the viewpoint of a British national major appeal. It's helpful all the same.
Read moreDefenders of Wildlife: multi-channel direct marketing integration
by SOFII
With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
Read moreHow I wrote it: the ActionAid iguana letter
by Fergal Byrne & Aline Reed
Are you sitting down to write your next appeal? In this article, Aline Reed takes you through a letter she wrote in 2005. It was part of ActionAid UK’s long-running mid-value donor programme. Aline explains her approach to writing stories that move donors to action, and offers hints and tips that will help you to do the same.
Read moreBritish Red Cross: the £7.7 billion appeal that changed British fundraising forever
by SOFII
The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.
Read moreIntroducing Lucy Innophoria
by Lucy Innophoria
Read Lucy Innophoria’s first blog post for SOFII to find out who she is, what she does and how her ideas can improve your fundraising.
Youth for Causes: stimulating fundraising in Singapore
by SOFII
In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
Read moreThe elephant man: a fundraising success story from 1886.
by Ken Burnett
The extraordinary story of how a successful fundraising appeal transformed the final years of one of the most tragic and moving figures of the Victorian age.
Read moreReverse Book Club cold acquisition pack: Books change lives
by SOFII
Book Aid International’s latest donor acquisition mailing package, created by them with UK marketing and communications agency Catalyst.
Read moreAmnesty International: the shame Shell campaign
by SOFII
This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
Read moreCentrepoint ‘sponsor a room’: donor acquisition
by SOFII
This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.
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