The main areas of fundraising
NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984
by SOFII
There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.
Read moreGreenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing
by SOFII
The last in this series of renewal and reactivation appeals is the cleverest, we feel. It introduces supporters who have resisted all the other requests in the cycle to the concept of a new and very dangerous threat to the already threatened environment: the donor's own inertia.
Read moreRNLI: ‘He’ll face…All we ask of you’ press insert
by SOFII
Stained with the passage of time and perhaps more than a little carelessness, the face looking out at the reader from this single sheet insert has nevertheless lost nothing of its strength and power to impress. The simple direct proposition makes this one of the classic fundraising offers of all time.
Read moreFriends of the Earth: carbon calculator
by SOFII
An enterprising and topical involvement idea, interestingly executed. FoE's carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
Read moreDobrota Foundation: ‘everyone can be a philanthropist’ campaign
by SOFII
This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.
Read moreRex Dog Shelter: ‘A pet is not a toy’ campaign
by SOFII
This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.
Read morePolish Scouting Association ‘Proficiency for life’ campaign
by SOFII
This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.
Read moreActionAid ‘Bollocks to Poverty’ campaign
by SOFII
This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
Read moreRiverside School: the Design for Giving contest
by SOFII
An inspirational initiative from Riverside School designed to encourage India’s young people to come up with solutions to the sub-continent’s great challenges.
Read moreBosnian Handicrafts: ‘shopping with a purpose’ campaign
by SOFII
This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
Read moreThe GIVING WELLY Campaign
by SOFII
SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.
Read moreCovenant House candlelight vigil
by SOFII
Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.
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