The main areas of fundraising
Fund for a Free South Africa: high value mailing
by SOFII
Apart from its historical value this colourful, beautifully-crafted direct mail appeal package, designed to create maximum impact from a carefully targeted group.
Read moreAssociation of International Cancer Research: Inspiring Stories Book
by SOFII
By creating real, personal, one-to-one conversations, AICR not only inspired their supporters, they also made them feel as though they really cared.
Read moreThe donor pyramid is dead… Long live the donor pyramid!
by SOFII
Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?
Read more‘Transcending space’ with Innophoria's social sector clients
by Lucy Innophoria
In Lucy’s sixth blog for SOFII, she transports us to the future, a future where we can give the donor a virtual experience of our work which shows exactly what their money has achieved.
Read moreUniversity fundraising: how to reach younger alumni cost effectively
by Adrian Salmon
Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.
Read morePresentation: 19 ways nonprofit organisations can use social media to connect with donors
by Tim Bete
This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
Read moreMassachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal
by SOFII
This is a simple yet effective fundraising email campaign, with straightforward wording and a low level ask.
Read moreFREE: ten years of fundraising experience!
by SOFII
Everything that Reinier Spruit has learnt in his his first ten years of fundraising and all in one handy read.
Read moreThe Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme
by SOFII
Taking the traditional ‘adopt an animal’ template often used by animal welfare organisations, The Wildlife Conservation Society in partnership with Bronx Zoo in New York, USA, have raised it to a whole new level.
Read moreCARE packages: returning to their roots
by SOFII
In this exhibit CARE looked back at their own history and decided to launch a new and improved version of their traditional CARE packages that were first introduced in 1946. Updated with a modern twist, this campaign demonstrates the future of online giving
Read moreLessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
by Ken Burnett
This article has been on SOFII for some time, but I have a feeling we didn’t actually tell anyone. We hang our heads in shame and urge you to check out some astonishing cigarette adverts – and what campaigners and fundraisers can learn from them.
Read moreLive Aid: the history of an all-time great event
by SOFII
Live Aid was one of the most successful fundraising events in history. So, in this exhibit, we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
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