The main areas of fundraising
The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
by SOFII
In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.
Read moreNARAL Leadership Circle: membership renewal
by SOFII
The concept behind NARAL’s leadership circle is straightforward. It’s a high- value giving group and it seems to work. This renewal mailing effectively uses all the drama of a current cause along with a number of practical devices to gain and secure the donor’s attention and involvement.
Read moreJesse Jackson’s bid for the White House, 1988
by SOFII
Twenty years before the world had ever heard of Barack Obama, the Reverend Jesse Jackson was breaking new political ground with his campaign.
Read moreFund for a Free South Africa: high value mailing
by SOFII
Apart from its historical value this colourful, beautifully-crafted direct mail appeal package, designed to create maximum impact from a carefully targeted group.
Read moreAssociation of International Cancer Research: Inspiring Stories Book
by SOFII
By creating real, personal, one-to-one conversations, AICR not only inspired their supporters, they also made them feel as though they really cared.
Read moreThe donor pyramid is dead… Long live the donor pyramid!
by SOFII
Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?
Read more‘Transcending space’ with Innophoria's social sector clients
by Lucy Innophoria
In Lucy’s sixth blog for SOFII, she transports us to the future, a future where we can give the donor a virtual experience of our work which shows exactly what their money has achieved.
Read moreUniversity fundraising: how to reach younger alumni cost effectively
by Adrian Salmon
Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.
Read morePresentation: 19 ways nonprofit organisations can use social media to connect with donors
by Tim Bete
This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
Read moreMassachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal
by SOFII
This is a simple yet effective fundraising email campaign, with straightforward wording and a low level ask.
Read moreFREE: ten years of fundraising experience!
by SOFII
Everything that Reinier Spruit has learnt in his his first ten years of fundraising and all in one handy read.
Read moreThe Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme
by SOFII
Taking the traditional ‘adopt an animal’ template often used by animal welfare organisations, The Wildlife Conservation Society in partnership with Bronx Zoo in New York, USA, have raised it to a whole new level.
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