The main areas of fundraising
Copywriting and design strategies for better donor newsletters: a before and after success story
by Lisa Sargent
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.
Read moreGive that gift back!
by SOFII
What happens if a donor wants their money back? Donna Caputo has some advice.
Read moreMSF warehouse: virtual catalogue and mass marketing campaign
by SOFII
This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.
Read moreKids Help Phone: buy a kid some time
by SOFII
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
Read moreInteractive fundraising
by Lucy Innophoria
In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.
Read moreThe Children’s Hospital Trust operating theatre complex campaign
by SOFII
This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.
Read moreMy favourite TV ads
by Frances Hurst
Frances Hurst, co-founder of Birdsong Charity Consulting, has chosen her top adverts…all from the 1980’s.
Read moreThe best developments of 2010.
by Lucy Innophoria
In her fourth post for SOFII, Lucy reflects on the coolest developments of 2010: apps, interactions and gaming and their impact on the fundraising sector. Could you use them in your next campaign?
Read moreMy top 10 TV ads.
by Elly Woolston
In this showcase, you will find adverts that have inspired, amused and engaged the public… which is something we should all be doing to our donors on a regular basis. Take a look and see what fundraising lessons you could learn.
Read moreAugmented reality: the latest craze to hit the world of flashmobs
by Lucy Innophoria
In our third post from the world of innophoria, Lucy tells us about the latest craze to hit the fundraising sector, augmented reality. Take a look to find out exactly what it is, where it’s being used and how it can help to improve your fundraising.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Read moreThe Wishing Well Appeal: What makes a good appeal chair?
by Marion Allford
Women of course are every bit as likely to make an effective appeal chair as men, but the term 'chairman' has been used merely for editorial ease. It should be notes that it is also written very much from the viewpoint of a British national major appeal. It's helpful all the same.
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