Rex Dog Shelter: ‘A pet is not a toy’ campaign

by SOFII

This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.

Polish Scouting Association ‘Proficiency for life’ campaign

by SOFII

This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.

ActionAid ‘Bollocks to Poverty’ campaign

by SOFII

This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.

Riverside School: the Design for Giving contest

by SOFII

An inspirational initiative from Riverside School designed to encourage India’s young people to come up with solutions to the sub-continent’s great challenges.

Bosnian Handicrafts: ‘shopping with a purpose’ campaign

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

The GIVING WELLY Campaign

by SOFII

SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.

Covenant House candlelight vigil

by SOFII

Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.

UNICEF and Futbol Club Barcelona: a global partnership for children

by SOFII

UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.

Dream a Dream’s ‘uncrush a dream’ campaign

by SOFII

From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.

A ‘magic porridge pot’ for those new to major gifts – but keen to learn

by Neil Sloggie

Major gift fundraising has been the ‘next big thing’ in a number of fundraising markets around the world for far too long. By this I mean that, although there is excellent work being done in this area by some not-for-profits, too many are held back by fear and lack of understanding…

Review by Charlotte Grimshaw.

Amnesty International Australia: David Hicks press insert 2007

by SOFII

The clever presentation of a compelling message and the chance for involvement in a campaign that could make a real, tangible difference presented AIA…

Farm Africa: a thank-you letter and gift

by SOFII

This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.