The main areas of fundraising
Dr Barnardo’s Homes: four fundraising greats from the distant past
by SOFII
Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a unique treasure for the body of fundraising knowledge and best practice.
Read moreThe early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD
by SOFII
This could be the first ever appeal for regular, committed donors. In the early days of the Christian church the missionary Paul asked his supporters in the city of Corinth to set aside a small portion of their income regularly, to sustain victims of a famine and then later to support good works generally.
Read moreMake–A–Wish Foundation: high value direct mail appeal
by Mal Warwick
The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.
Read moreHannah’s innovative direct mail appeal
by SOFII
Is real talent something you are born with, or can create, if you work at it really hard and smart? At best, we feel, it's a bit of both.
Read moreThe Harry Secombe soft sell legacy approach
by Ken Burnett
This campaign dates back to the late 1980s and was created by Burnett Associates Limited with Dennis Kingshot at the NSPCC.
Read moreThe gold standard in fundraising, part 2: exceeding expectations.
by Ken Burnett
Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.
Read moreThe gold standard in fundraising, part 1: laying the foundations.
by Ken Burnett
Giles Pegram of the National Society for the Prevention of Cruelty to Children (NSPCC) and Redmond Mullin of Redmond Mullin Limited describe how a seminal five-year fundraising campaign irrevocably transformed the fortunes of one of Britain’s top charities.
Read moreRoyal National Lifeboat Institution: ‘boots’ advertisement
by SOFII
The shopping list is a classic fundraiser's device and this ad exploits the instrument to its full, offering the donor, in effect, the chance to kit out his or her hero.
Read moreAfrican National Congress: the emergency pre-election fundraising, from 1992
by SOFII
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Read moreActionAid: the welcome to child sponsorship package
by SOFII
ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.
Read moreYouthreach: ‘if I were rain’ publishing for a good cause
by SOFII
This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.
Read moreGreenpeace UK welcome materials, from 1992
by SOFII
This is an important record of an approach to thanking and welcoming donors from back in the days when the idea of sayinging ‘thank you’ and ‘welcome’ was quite new to most organisations and barely understood in the emerging field of donor relationship development.
Read more
