The main areas of fundraising
Hannah’s school cake and biscuit bake
by SOFII
Emboldened by the success of her first fundraising direct mail appeal, talented nine-year old fundraiser Hannah is this time raising money for her school’s funds by baking cakes.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949
by SOFII
Reporting back, storytelling and irresistible offers – more fundraising gems from Bruce Barton.
Read moreBen Franklin touring education and fundraising shows
by SOFII
This creative example of fundraising educational entertainment seems to SOFII to be very flexible and potentially easy to copy.
Read moreITIHAS (I Think I Have a Solution) leadership workshop
by SOFII
If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8
by SOFII
Featured here are letters six, seven and eight from the 21 letters in this SOFII series, three more fine examples of the fundraising letter-writer's art from an age gone by.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5
by SOFII
These letters are masterful examples of wrapping up serious information in easy conversational style. Find letters three, four and five here.
Read moreA profile of Mal Warwick: America’s genial guru of fundraising direct mail
by Christiana Stergiou
What we at SOFII have to say about this guy.
Read moreData is gold. But only if you can get to its real value
by Chuck Longfield
All fundraisers know that their data is valuable. All fundraisers know that developing an existing donor is many times less costly than recruiting a new one. All fundraisers know that fundraising should be integrated, that focusing on the donor is more appropriate than on the medium of communication, that...well, that there are a lot of things we all know full well but we still don’t do the right thing by them. Data is one of these, perhaps one of the most obvious and important.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2
by SOFII
Written between 1944 and 1960, the 22 letters in this series reputedly raised over US$2 million. Serious direct mail copywriters will study these letters carefully and will profit accordingly.
Read moreDeerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response
by Carolina Herrera
He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.
Read moreThe Children’s Hospital Trust careometer viral campaign.
by SOFII
This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.
Read moreWe can boost donor retention. But only if we get smart
by Chuck Longfield
Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.
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