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Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14

by SOFII

It's a delight now to add letters 12, 13 and 14 to this growing SOFII series featuring legendary writer Bruce Barton's brilliantly conversational direct mail letters for Deerfield Academy.

Lake Simcoe Conservation Foundation: 2008 progress report

Lake Simcoe Conservation Foundation’s progress report

by SOFII

From this one low-cost publication donors can clearly see what their donations have achieved. When presenting this progress report in person to one of our major donors, he said: ‘I wish some of the other organisations I am involved with would produce this kind of stuff.’

Missing People: the online annual review

by SOFII

How to use the Internet to brilliantly present your flagship publication. In this piece you will see reporting to donors as it should be, easily accessible, transparent, exciting, informative, using all the potential for short, high-impact and memorable messages that makes the Internet such a versatile medium for fundraisers.

Greenpeace: the virtual march for whales

by SOFII

If only whales everywhere could realise the great things that are being done all around the world by ordinary people to protect them and make this planet a safe place for them.

NSPCC: an early, effective use of Facebook

by SOFII

See how the NSPCC became the first UK charity to develop a fundraising application to run within Facebook. This exhibit shows how quickly fundraisers have to react to changing technology.

Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event

The organisers of the ‘delightful treasures’ event.

by SOFII

Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands.

Casa Speranti Edelweiss campaign

by SOFII

Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.

Croatian Dogs appeal for new building

by SOFII

This campaign to build a rehabilitation centre in Zagreb raised a large amount of money at an impressively low cost to income ratio.

Hannah’s school cake and biscuit bake

by SOFII

Emboldened by the success of her first fundraising direct mail appeal, talented nine-year old fundraiser Hannah is this time raising money for her school’s funds by baking cakes.