The main areas of fundraising
Greenpeace: the virtual march for whales
by SOFII
If only whales everywhere could realise the great things that are being done all around the world by ordinary people to protect them and make this planet a safe place for them.
Read moreNSPCC: an early, effective use of Facebook
by SOFII
See how the NSPCC became the first UK charity to develop a fundraising application to run within Facebook. This exhibit shows how quickly fundraisers have to react to changing technology.
Read moreMorinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event
by SOFII
Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands.
Read moreCasa Speranti Edelweiss campaign
by SOFII
Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.
Read moreCroatian Dogs appeal for new building
by SOFII
This campaign to build a rehabilitation centre in Zagreb raised a large amount of money at an impressively low cost to income ratio.
Read moreHannah’s school cake and biscuit bake
by SOFII
Emboldened by the success of her first fundraising direct mail appeal, talented nine-year old fundraiser Hannah is this time raising money for her school’s funds by baking cakes.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949
by SOFII
Reporting back, storytelling and irresistible offers – more fundraising gems from Bruce Barton.
Read moreBen Franklin touring education and fundraising shows
by SOFII
This creative example of fundraising educational entertainment seems to SOFII to be very flexible and potentially easy to copy.
Read moreITIHAS (I Think I Have a Solution) leadership workshop
by SOFII
If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8
by SOFII
Featured here are letters six, seven and eight from the 21 letters in this SOFII series, three more fine examples of the fundraising letter-writer's art from an age gone by.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5
by SOFII
These letters are masterful examples of wrapping up serious information in easy conversational style. Find letters three, four and five here.
Read moreA profile of Mal Warwick: America’s genial guru of fundraising direct mail
by Christiana Stergiou
What we at SOFII have to say about this guy.
Read more
