Bosnian Handicrafts: ‘shopping with a purpose’ campaign

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

The GIVING WELLY Campaign

by SOFII

SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.

Covenant House candlelight vigil

by SOFII

Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.

UNICEF and Futbol Club Barcelona: a global partnership for children

by SOFII

UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.

Dream a Dream’s ‘uncrush a dream’ campaign

by SOFII

From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.

A ‘magic porridge pot’ for those new to major gifts – but keen to learn

by Neil Sloggie

Major gift fundraising has been the ‘next big thing’ in a number of fundraising markets around the world for far too long. By this I mean that, although there is excellent work being done in this area by some not-for-profits, too many are held back by fear and lack of understanding…

Review by Charlotte Grimshaw.

Amnesty International Australia: David Hicks press insert 2007

by SOFII

The clever presentation of a compelling message and the chance for involvement in a campaign that could make a real, tangible difference presented AIA…

Farm Africa: a thank-you letter and gift

by SOFII

This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.

Help the Aged ‘...little piece of plastic’ direct mail acquisition pack

by SOFII

More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.

Dr Barnardo’s Homes: four fundraising greats from the distant past

by SOFII

Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a unique treasure for the body of fundraising knowledge and best practice.

The early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD

by SOFII

This could be the first ever appeal for regular, committed donors. In the early days of the Christian church the missionary Paul asked his supporters in the city of Corinth to set aside a small portion of their income regularly, to sustain victims of a famine and then later to support good works generally.

Make–A–Wish Foundation: high value direct mail appeal

by Mal Warwick

The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.