Polish Scouting Association ‘Proficiency for life’ campaign

by SOFII

This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.

ActionAid ‘Bollocks to Poverty’ campaign

by SOFII

This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.

Riverside School: the Design for Giving contest

by SOFII

An inspirational initiative from Riverside School designed to encourage India’s young people to come up with solutions to the sub-continent’s great challenges.

Bosnian Handicrafts: ‘shopping with a purpose’ campaign

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

The GIVING WELLY Campaign

by SOFII

SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.

Covenant House candlelight vigil

by SOFII

Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.

UNICEF and Futbol Club Barcelona: a global partnership for children

by SOFII

UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.

Dream a Dream’s ‘uncrush a dream’ campaign

by SOFII

From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.

A ‘magic porridge pot’ for those new to major gifts – but keen to learn

by Neil Sloggie

Major gift fundraising has been the ‘next big thing’ in a number of fundraising markets around the world for far too long. By this I mean that, although there is excellent work being done in this area by some not-for-profits, too many are held back by fear and lack of understanding…

Review by Charlotte Grimshaw.

Amnesty International Australia: David Hicks press insert 2007

by SOFII

The clever presentation of a compelling message and the chance for involvement in a campaign that could make a real, tangible difference presented AIA…

Farm Africa: a thank-you letter and gift

by SOFII

This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.

Help the Aged ‘...little piece of plastic’ direct mail acquisition pack

by SOFII

More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.