SOFII (en)

Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.

Step into ‘Dogs Trust Village’ and you’ll discover a masterclass in the supporter experience. This unique event has not only engaged with existing dog-loving supporters, but it’s also helped recruit new ones and raise vital funds. No wonder the CIOF shortlisted the Village for Best Supporter Experience of the Year at their National Fundraising Awards.

UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.

There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!

Of all the nuggets of essential fundraising knowledge buried within all the lists, books and articles ever written, which would be the one list, that you’d choose to hang directly above your space, your workplace? This is that list.