Latest News:

Forcing or forging a relationship?

In an important new series for SOFII, Charlie Hulme the managing director of DonorVoice UK spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.

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SOFII speaks your language

Thanks to our brilliant volunteer translators, we have just added some new content for our Spanish and Portuguese speakers.

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Want some inspirational fundraising reading?

Just the best books summarised, reviewed and recommended by one of your peers, to help you to have a bookshelf that you can rely on. New reviews just added…

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Latest Case Studies:

Amnesty International UK’s virtual reality in street fundraising

Face-to-face, or street, fundraising gets so much criticism, so SOFII is thrilled to bring this shining example of it at its best. Through simple virtual reality headsets Amnesty International UK is showing how devastating barrel bombs are to the people of Syria. Click here so that you can see how ‘suddenly everything “over there’” becomes vivid and real’.

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Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events

The once successful special gala dinner of the Cleveland Deaf and Speech Clinic was in decline. But their adventurous fundraisers didn’t ditch it. Instead they introduced three, soon to be four, new events. They call it ‘demographic’ fundraising and you will learn all about it here.

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Remember a Charity’s initial research into legacy giving

Charities in the UK receive £2 billion per year, 13 per cent of all charitable donations, through gifts in wills. Research carried out this year by Remember a Charity showed that by asking the right questions this already massive amount could be increased by 67 per cent. Want to find out the questions? Of course you do so, go ahead, click here to see them on SOFII.

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Latest Articles:

Passion and pragmatism – your main tools for winning grants

Never forget that charitable foundations and trusts exist purely and simply to give money away. Click here to find out how you can make your application stand out from the crowd.

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The seven deadly sins of fundraising appeals and how to avoid them

Rachel Beer shares some top tips and advice on what she’s learnt about individual giving.

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Major gifts: fundraising from the frontlines

In this article Rebecca Davies tells us how golfing has helped to improve her major gift fundraising.

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The next big thing in fundraising is closer than you think

If you’re wondering what the next big thing in fundraising then here are some thought-provoking words from Alison McCants.

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Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant

Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.

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Why I support 12 different charities

How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.

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