Latest News:

SOFII’s new content is getting people talking

SOFII loves to hear from our readers, especially as we launch new projects and series, so thank you to all who have commented on our recent output. And if you feel like saying more, just get in touch - we’d love to hear from you.

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Call for content for future SOFII features – are you planning to change the world?

We want to ask you a simple question: why did you become a fundraiser?  

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Want to be donor-centred?

The Commission on the Donor Experience can help you to achieve real donor-centred fundraising. Click here to access the full CDE contents.

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Latest Case Studies:

War Child - Armistice

War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.

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NO MORE’s Super Bowl 49 PSA: Listen

This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.

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Bluebell Wood’s Soapbox Derby 2016

With their first Soapbox Derby, Bluebell Wood Children’s Hospice smashed their fundraising target with a fun and thrilling public event.

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Latest Articles:

I’m a fundraiser because…

Being a fundraiser is more than just a job for Ask Direct founder and leading Irish fundraiser Damian O’Broin.

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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Congratulations to friend of SOFII Lyndall Stein!

Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.

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Serve or inspire? That is the question

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

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What the gender pay gap is – and what it isn’t

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it’s time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

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CDE project 6 section 3.4: emotional intelligence

Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.

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