Latest News:

SOFII presents the best of 101fundraising

Getting great content out there to all fundraisers is SOFII’s mission of course, and not surprisingly it’s 101fundraising’s mission too. So, from now on we’re working together.

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If you missed IWITOT London 2014…

If you missed SOFII’s flagship event in London this year there’s no need to suffer FOMO (fear of missing out) as we now have video clips of all the speakers on our YouTube channel.

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A new case study from IWITOT14

Joseph Pulitzer inspired 120,000 ordinary New Yorkers to donate a huge number of small donations enabling the Statue of Liberty to stand today.

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Latest Case Studies:

F*CK CANCER: raising money for cancer research

‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT

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JustGiving: a ‘for profit, for good’ platform for online giving.

Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here. 

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The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal

How the Children’s Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign. 

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Latest Articles:

Lessons from the Annual Lectures: Gemma Walder’s view

It isn’t only those gifted scientists who frequent London’s Royal Institution who can lead an experiment that will change the world. Fundraisers can too. And it starts with us all simply thinking… if not me, then who, if not now, then when? Click here to read Gemma Walder’s detailed account of this year’s Annual Fundraising Lectures held in London, on December 4th.

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Tutorial 57: stand in your donor’s shoes

Someone somewhere is waiting for your mail. She could be a legacy prospect. Have you excluded her from your mailing list because she gave so little last time – even though she’s been making donations for years?

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The unconventional fundraising gallery

SOFII loves to celebrate all that is good about fundraising: what we can learn from and replicate. At the same time, we like something quirky, even controversial. So we were delighted to hear about the Good Agency’s gallery of unconventional fundraising. Click here to see the first four nominations.

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M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

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Relationship fundraising and marketing: friends or foes?

The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.

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What’s next in fundraising?

Recently SOFII and The Agitator joined forces with Revolutionise to identify, foster and develop new journalistic talent in fundraising. We offered five free places for the 2014 Annual Lectures at the Royal Institution in London to aspiring fundraising writers, who each had to submit a short piece on the theme of ‘what’s next in fundraising?’ The standard of writing and range of approaches to tackling the topic were very impressive and made the task of choosing the best five articles very difficult. Here’s one of the winning entries from Emily Henry.

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