Latest Case Studies:

Help Refugees - Choose Love

Ben Eden-Davies of Unicef sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.

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#GOBALLSOUT from Testicular Cancer New Zealand

This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.

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Mermaids: how one man raised £250k by playing a game.

The story of how one man took on prejudice and transphobia by raising £250k in just two days.

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Latest Articles:

The A to Z of writing fundraising appeals: T to Z

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

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The A to Z of writing fundraising appeals: M to S

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

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SOFII’s July must-reads

Do you know how to properly thank your donors? Does your copywriting need a boost? Do you want to tap into the potential of gaming? Would you like to read an inspirational and emotional piece of storytelling? All these questions and many, many more are addressed in this month’s collection of SOFII must-reads from Pamela Grow and Craig Linton.

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The A to Z of writing fundraising appeals: G to L

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

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The A to Z of writing fundraising appeals: A to F

Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.

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From the Mythsmashers: the myth of the ‘rational donor’.

In the first presentation from Mythsmashers, an I Wish I’d Thought of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’

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