Inspiration, the fundraiser’s secret weapon
Win tickets to exciting new seminar ‘Great Fundraising Organisations’ in London on Monday 12 September.Read more
Latest Case Studies:
A bold and adventurous campaign by The HIV/AIDS Alliance called ‘We Come Together’. In the most risqué TV advert ever broadcast on UK television, late at night, of course, they celebrated safe sex and prompted viewers to visit a bespoke website where they could buy a cheeky safe sex kit, the profits from which would go to the global battle against AIDs. Please note this case study contains explicit content. Viewer discretion advised. The video in this exhibit is sexually explicit so please don’t view it if you are likely to be offended.Read more
In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.Read more
Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.Read more
In the second part of our relationship fundraising ignite series, we hear the story of fundraising through the history of charities, learn how to build a relationship with donors by asking three very important questions, and find out how the Terrence Higgins Trust used relationship fundraising to approach the challenges it faced.Read more
After the events of the past year in UK fundraising, relationship fundraising is once again a hot topic.Read more
Rachel Beer asks what are the big things that make the really big differences to your fundraising results?