Latest Case Studies:

Really Ugly Sweater

In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.

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Islamic Relief: ‘Saving lives isn’t easy’ video

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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How MQ’s brilliant faith in relationships is launching them into sustainability

The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors. 

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Latest Articles:

Asking the right questions really can change the world!,

How working with charities and inspiring them to ask the right questions helps Adrian Salmon to change the world.

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Now added new on SOFII: the penultimate lightbulb moments.

We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.

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The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights

Welcome to R. Trent Thompson’s BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.

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My first weeks as a fundraiser: where do I start?

We present ‘My first weeks as a fundraiser’: a new series to guide you through the start of your fundraising career. It’s a treasure trove linking to the best of what’s on SOFII and elsewhere when it comes to the basics and essentials: everything you need to get your feet under the table. 

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What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.

We bring you the third episode of I.G. Advisors’ superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.

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Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018

SOFII traveled to Dublin in July to report on one of the best fundraising conferences around: the Ask Direct Fundraising Summer School. Read on to discover part one of what we learned.

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Latest News:

SOFII’s WoW! series is here!

We’ve launched an exciting and inspirational new series, World-changers at Work. Here’s how you can explore the new content and get involved.

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Meet the world-changers

These are the voices that drive the WoW! project: interviews and conversations with people who every day are making a difference.

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Jerold Panas (1928-2018)

We lament the passing of one of fundraising’s all-time greats, Jerold Panas.

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