Latest Case Studies:

St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

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WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

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Netherlands Red Cross and 3FM: Serious Request

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

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Latest Articles:

26 tips for more effective fundraising writing

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

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Fundraising stripped naked: what matters in the end?

Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From ‘My first weeks as a fundraiser’, SOFII’s series for those starting out in the profession.

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World-changers at Work presents: SuperTeds

These ten inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

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From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

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The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

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How celebs use social media for fundraising

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

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