Throughout 2017, SOFII will be providing you with a new series of articles on the topic of ‘inspiration’ produced with the support of Alan Clayton Associates using their research and case studies in fundraising inspiration.Read more
This year’s I Wish I’d Thought Of That (or #IWITOT as it’s known by the cool kids) was trending on Twitter in London on Wednesday 30th November!Read more
Latest Case Studies:
An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.Read more
These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.Read more
Environmental advocacy group Ocean Conservancy have created a smart and well-designed pop-up widget for their planned giving micro-site that encourages digital dialogue among website visitors to help uncover hidden legacy gifts and generate fundraising leads .Read more
In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research.
A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
Following the success of last year’s advent calendar, SOFII once again brings you fantastic fundraising ideas, one for every day of the month of December. We’ll add new links to this page every week until Christmas. Happy Holidays!Read more
We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice.
In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.Read more