Latest Case Studies:

Greenpeace presents Rang-tan: the story of dirty palm oil

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

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Alpe d’HuZes: Extraordinary effort leading to extraordinary results

This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.

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Bloody Good Period’s festive period campaign

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

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Latest Articles:

Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts

We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.

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Secrets of direct mail 1: the extraordinary findings of professor Siegfried Vögele

Have you discovered the great Siegfried Vögele and his dialogue method? If not, this new series on SOFII by fundraiser Chris Keating is for you. In part one, Chris introduces you to Vögele’s approach and methodology. Stayed tuned for further articles looking at how to apply them in practice.

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George Smith: the art of creative fundraising - introduction and contents

Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.

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Take a trip in SOFII’s time machine: the SOFII history project - introduction and contents

Welcome to the greatest collection of historical fundraising brilliance you’ll ever find.

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World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.

In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.

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The wit and wisdom of George Smith. Good: the case for a re-launch

In a prescient excerpt from Up Smith Creek, George Smith muses on the concept of doing good and we should triumph over evil in increasingly cynical times.

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