Latest Case Studies:

Strike Debt: the Rolling Jubilee telethon

How a superb telethon dedicated to eradicating household debt in America grew out of the Occupy movement.

Read more

University of Sheffield, direct mail – the longer the better? Two page vs. four page letters

How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.

Read more

Mind Pause Box

A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.

Read more

Latest Articles:

George Smith: the art of creative fundraising - ’Give us your money – or the panda gets it!’

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

Read more

SOFII’s September must-reads

SOFII heroes Pamela Grow and Craig Linton have trawled the Internet to pick out the finest fundraising fruits of September.

Read more

Secrets of direct mail 4: storytelling, fundraising and the dialogue method

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

Read more

The A to Z of writing fundraising appeals: T to Z

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

Read more

The A to Z of writing fundraising appeals: M to S

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

Read more

SOFII’s July must-reads

Do you know how to properly thank your donors? Does your copywriting need a boost? Do you want to tap into the potential of gaming? Would you like to read an inspirational and emotional piece of storytelling? All these questions and many, many more are addressed in this month’s collection of SOFII must-reads from Pamela Grow and Craig Linton.

Read more