Latest News:

A proper thank you and a case study to warm the heart

Do you want to learn the best way to thank your major donors? Or be inspired by how the British Heart Foundation revolutionised their in memory giving strategy? Find out how on SOFII!

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Once you win a right there’s always going to be some son of a b**** who wants to take it away!’

Fundraising legend and lifelong activist Roger Craver gives an exclusive interview to SOFII on Trump, campaigning and fighting the good fight.

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Latest Case Studies:

British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’

Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers

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Pennies, the digital charity box

Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.

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American Cancer Society: Relay For Life

An idea that started as one man fundraising by walking and running a track for 24 hours has become a global event raising over $5 billion to help save lives throughout the world.

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Latest Articles:

How thank you letters can help you achieve your major giving potential

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank you letters for major donors that are more likely to lead to further donations. 

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Still in the battle: an interview with Roger Craver

Part 1 of an interview with Roger Craver. An activist for over fifty years, he has been involved in the US civil rights movement helping to establish Common Cause, the National Organisation for Women, the Environmental Defense Fund and Greenpeace. 

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The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan.

Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

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How getting diversity and inclusion right will help us change the world

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

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Fear, flight and fight – turning pain into gain

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

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Moving from fairness to openness

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

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