Latest News:

Joel Joffe (1932-2017)

We are saddened by the passing of humanitarian giant and SOFII supporter Joel Joffe.

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SOFII launches gender equality campaign

Join our campaign to address fundraising’s gender imbalance.

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Latest Case Studies:

UNESCO: Empowering Local Radios with ICTs

An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.

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Give Them Refuge Christmas Campaign

Through a hard-hitting and poweful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received, making great use of Facebook’s audience targeting algorithm. The video will make you cry but the results will make you jump for joy

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Act for Peace’s refugee social experiment

A filmed social experiment that tested Australia’s compassion for refugees and led to viral success for the charity.

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Latest Articles:

A question of competency

Interviewing well for fundraisers is like interviewing for any post.  It’s all about the questions you ask.  

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The 6Ps: a blueprint for transforming fundraising. For good.

The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers for the Commission on the Donor Experience (CDE).

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Gender equality in salaries starts with us

Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.

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Spot the elementary mistake in this advertisement

Embracing the Internet is of course crucial for modern charities. Andrew Papworth, however, argues that this World Food Programme ad makes the mistake of ignoring an important section of society by focusing so heavily on online users.

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Good asking: the role of research in efficient, effective and enjoyable fundraising.

Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.

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What are the three missing pieces of data standing between our sector and success?

In this blog post connected to the Commission on the Donor Experience Project 3, Charlie Hulme sets out two facts that could be the difference between the fundraising sector prospering or disappearing altogether.

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