Latest Case Studies:

Greenpeace presents Rang-tan: the story of dirty palm oil

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

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Alpe d’HuZes: Extraordinary effort leading to extraordinary results

This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.

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Bloody Good Period’s festive period campaign

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

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Latest Articles:

World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.

In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.

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World-changers at Work: what can the charity sector learn from the climate change debate?

Can the charities sector learn anything from the debate around climate change? If we want to change the world and better serve our beneficiaries, Mark Dibden of agency Cello Signal certainly thinks so.

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Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

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How to master the soft skills of fundraising

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

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From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

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Meet the world-changers: ‘We’re here to do what donors can’t’ - Jiblu Rahman, Islamic Relief

Jiblu Rahman wowed people across the fundraising sector with his star turn in Islamic Relief’s ‘Saving lives isn’t easy’ ad campaign. Joe Burnett sat down with him to discuss the campaign and how he, as a young fundraiser, is becoming a world-changer.

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