With the Commission’s permission, SOFII plans to publish the outcomes from all of their findings and deliberations in a specially constructed area dedicated to providing you, SOFII’s users, with the best information available anywhere on how to improve the donor experience.Read more
This year’s I Wish I’d Thought Of That (or #IWITOT as it’s known by the cool kids) was trending on Twitter in London on Wednesday 30th November!Read more
Latest Case Studies:
Fiendish fun in this creative shop that raises funds for the children’s writing and mentoring centre on the same premises that is accessed through a secret door.Read more
An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.Read more
Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don’t focus on donors and beneficiaries.Read more
In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research.
A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience.Read more
We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice.
In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.Read more