Latest News:

Why you should watch out for the lightbulb moments

Two leading fundraisers from the Netherlands share their thoughts on why the lightbulb moments are so relevant and will help you transform your fundraising.

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The lightbulb moments return: if you want to get, you first need to give

SOFII’s lightbulb moments return with thoughts on the Commission on the Donor Experience and five short but insightful videos to transform your fundraising.

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The Agitator celebrates the Lightbulb Moments

Our thanks go to Roger Craver of the Agitator for his shout-out about the 32 Lightbulb Moments video series, and in particular the ever-inspirational case of Botton Village.

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Latest Case Studies:

Abortion Support Network ‘Why do you support ASN?’

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

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Hope and Homes for Children, End the Silence

Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.

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Crisis at Christmas

The Crisis at Christmas campaign was presented at this month’s IWITOT in London. Discover for yourself how asking donors for detailed and informative amounts can give you an amazing 19:1 return on investment. I think we wish we’d thought of it!

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Latest Articles:

What’s the golden thread that unites us?

There were so many great and inspirational ideas shared at I Wish I’d Thought Of That 2018. Which of these will inspire you to transform your fundraising?

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How to bring feminism into your fundraising

Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it’s the right thing to do, but because it will improve that fundraising and benefit your organisation.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges

In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.

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Lesbians and Gays Support the Miners

A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.

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SOFII’s lightbulb moments - what’s new?

Following on from the introduction to the lightbulb moments and the best case history of all time, we bring you no less than seven new videos that explore the fundamentals of fundraising. Ken Burnett shares lessons from the Commission on the Donor Experience and delivers five really short insights that will transform your fundraising. 

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NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal

In part three of SOFII’s celebration of the NSPCC’s superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation’s supporters and volunteers.

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