Latest News:

SOFII speaks your language

Thanks to our brilliant volunteer translators, we have just added some new content for our Spanish and Portuguese speakers.

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Want some inspirational fundraising reading?

Just the best books summarised, reviewed and recommended by one of your peers, to help you to have a bookshelf that you can rely on. New reviews just added…

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What’s next in fundraising?

Some of the winning entries from our competition with The Agitator and Revolutionise to find new young fundraising writing talent.

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Latest Case Studies:

‘Social Swipe’: raising money for Misereor through interactive posters

The world’s first interactive advertisement display able to accept credit card donations, Social Swipe makes it simple to donate and gives instant emotional gratification to the donor: No wonder over 1,000 people swiped a donation in the first month.

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Rethink Mental Illness ‘find Mike’

Here is the story of Jonny Benjamin’s search to find ‘Mike’, one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn’t stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny’s hero. It was a brave decision and one that brought many rewards.

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Toilet Twinning

The radical concept of toilet twinning brought at least 300 smiles to the audience at IWITOT. John Bird of data experts Blackbaud says its success is because it directly explains the cause and, obviously, has strong links to aspects of the donor’s life that make it relevant. The beauty is, some elements are easily transferable to other charities.

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Latest Articles:

Involving your board and board members in fund development, part three

Your board members reluctance to take part in your fundraising could be down to plain fear. In Simone Uncensored this week you’ll find some useful tips on how to show them that it is a great, fulfilling thing to do – nothing to be scared of at all.

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Forcing or forging a relationship? Part 3: how to measure a relationship

You are only nine questions away from unlocking enormous value from your current donor file. Nine questions that represent the beginning of the end of inevitable donor churn.

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It’s time to create a strategy for your website that will increase your fundraising

If you follow these five steps you will create a strategy that will make the content of your website work hard for you and your donors happy.

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A simple equation, plus three big reasons to buy this book

There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.

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The unconventional fundraising gallery

SOFII loves to celebrate all that is good about fundraising: what we can learn from and replicate. At the same time, we like something quirky, even controversial. So we were delighted to hear about the Good Agency’s gallery of unconventional fundraising. Click here to see the first four nominations.

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Once upon a time…Oxfam and Remember Me

Aline isn’t too sure if the technology used in this great way to use stories to sell goods in Oxfam shops wasn’t a little too sophisticated. Anybody out there have any further information?

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