Latest News:

Breaking the internet with great fundraising ideas - I Wish I’d Thought Of That 2016

This year’s I Wish I’d Thought Of That (or #IWITOT as it’s known by the cool kids) was trending on Twitter in London on Wednesday 30th November! 

Read more

Good news for SOFII’s future

SOFII is delighted to announce that Agents of Good, a leading marketing and communications agency based in Ontario, Canada, has come forward as SOFII’s newest ‘business partner’.  

Read more

Say thank you the right way

Next to your fundraising appeals, your thank-you letter is the most important communication that a donor receives.

Read more

Latest Case Studies:

Ocean Conservancy ‘let us know’ pop-outs online draw engagement and uncover hidden bequests

Environmental advocacy group Ocean Conservancy have created a smart and well-designed pop-up widget for their planned giving micro-site that encourages digital dialogue among website visitors to help uncover hidden legacy gifts and generate fundraising leads .

Read more

Cesvi: ‘stop AIDS at birth’ campaign

Cesvi launched the first fully integrated fundraising campaign in Italian history that was inspired by the words of HIV-positive child Nkosi Johnson at the International AIDS Conference in Durban in 2000.

Read more

Cesvi ‘thank-you’ campaign

One of Italy’s largest international aid and development NGOs, Cooperazione e Sviluppo  (co-operation and development), or Cesvi, took advantage of their president stepping down to send a simple, effective and personal letter to their 5,000 most loyal donors. 

Read more

Latest Articles:

Fundraising Inspiration Advent Calendar 2016

Following the success of last year’s advent calendar, SOFII once again brings you fantastic fundraising ideas, one for every day of the month of December. We’ll add new links to this page every week until Christmas. Happy Holidays!

Read more

SOFII stars: great fundraising writers

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

Read more

Two days in Dublin: fundraising inspiration in Ireland’s capital – part four

In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.

Read more

Two days in Dublin: fundraising inspiration in Ireland’s capital – part three

In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.

Read more

Two days in Dublin: fundraising inspiration in Ireland’s capital – part two

In this report we look at two sessions from Australia-based data and dm expert Sean Triner on mid-level donors and legacies and governance guru Simone Joyaux’s rallying cry for creating extraordinary experiences.

Read more

SOFII stars: treasures of legacy marketing

Our selection of SOFII stars this time centred on treasures of legacy marketing. Exhibits and articles include Greenpeace Sweden’s legacy commercials, a University of Oxford legacy brochure, the NSPCC’s approach to legacy training and Mal Warwick giving us the facts on legacy giving, amongst a wealth of ever essential reads.

Read more