Latest News:

Stay tuned for the SOFII advent calendar

Starting with December 6th’s weekly update, SOFII will send all subscribers a treasure trove of great content in the build-up to Christmas. 

Read more

Tickets are now available for IWITOT 2018

Find out how you can get tickets to the best fundraising event of 2018!

Read more

The NSPCC Full Stop campaign retrospective is here!

We have launched our retrospective series on the NSPCC’s record-breaking Full Stop campaign, in the words of Giles Pegram CBE. Check out parts one and two with more to come.

Read more

Latest Case Studies:

Trócaire - September direct mail campaign 2017

With intelligent identification and targeting of donors, Irish charity Trócaire exceeded all their expectations with what they dubbed an ‘exceptional ask’ aimed at specific donors. Having honed this strategy over time, it’s now paying off big time.

Read more

Marie Curie and Yorkshire Building Society – The Hour of Need

Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.

Read more

The Polish Red Cross: Very Good Manners

This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.

Read more

Latest Articles:

SOFII’s advent calendar 2017

The SOFII advent calendar returns in 2017. As we’re already into December, this first edition is a bumper one, with twelve great treasures from the SOFII archive for you to discover.

Read more

NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond

In part two of our retrospective of the NSPCC’s ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.

Read more

How to get from Good Intentions to a Great Supporter experience – and retention

In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.

Read more

NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

Read more

What Donors Want - perhaps the most crucial podcast you’ll hear this year. Episode two.

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

Read more

Thinking of investing in segmentation? Be careful of these common and costly mistakes

For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.

Read more