Latest News:

SOFII stars: fantastic events

A selection of the most innovative, exciting and successful events from around the globe.

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SOFII stars: great fundraising writers

Check out SOFII stars: great fundraising writers - a comprehensive guide to the most inspirational fundraising writing in the world.

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A new series on SOFII: 32 lightbulb moments

These lightbulb moments will have a real impact on your fundraising and make the most out of the conclusions from the Commission on the Donor Experience.

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Latest Case Studies:

Walk the Walk: a website that puts the donor at the centre

Putting the supporter at the heart of a new website’s message and revamping its structure has allowed Walk the Walk to revolutionise its online presence.

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Santa Dashes aplenty as the festive season approaches

The Santa Dash is fun and colourful event that has spread across the UK and around the globe and raised money for a huge number of charities.

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Trócaire - September direct mail campaign 2017

With intelligent identification and targeting of donors, Irish charity Trócaire exceeded all their expectations with what they dubbed an ‘exceptional ask’ aimed at specific donors. Having honed this strategy over time, it’s now paying off big time.

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Latest Articles:

SOFII’s letter to the future

SOFII’s new video series focuses on fundraising as it should be, while recognising what goes so badly wrong when it falls short. Each month throughout 2018 SOFII will release several of these short videos for you to download and watch as the series builds into a template for fundraising change.

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SOFII’s advent calendar - part three

Have you properly stocked up your holiday food and drink? We sure have, and continue the festive spirit with another collection of great content for the SOFII advent calendar. Ho ho ho!

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NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond

In part two of our retrospective of the NSPCC’s ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.

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How to get from Good Intentions to a Great Supporter experience – and retention

In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

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What Donors Want - perhaps the most crucial podcast you’ll hear this year. Episode two.

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

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