Latest Case Studies:

Habitat for Humanity - Happy Mother’s Day video

By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.

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The RNLI’s ‘Jail and Bail’ fundraising event

Imagine being able to send your boss to ‘jail’ for a good cause - how much fun that could be (sorry boss!). As Leesa Harwood of the RNLI showed at IWITOT 2018, it’s a great way to have fun and make money for a good cause.

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NSPCC: ‘Can’t Look’ TV ad that launched the Full Stop campaign

This shocking 1999 TV ad helped to launch the NSPCC’s Full Stop campaign bringing the issue of child abuse into people’s home but it’s more powerful because of what you don’t see.

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Latest Articles:

World-changers at Work presents: SuperTeds

These five inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

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IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’

For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she’d thought of this iconic video campaign from Save the Children.

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Opinion: an ethical, principled approach to donors and fundraising. Part 2.

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

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Appendix 3: Criticising other charities - World Land Trust’s approach.

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

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Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal?

How does a charity respond to raising more money than expected? A fascinating insight from John Burton.

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Welcome to SOFII’s direct mail showcase: contents and index

Welcome to SOFII’s direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.

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