Latest News:

Save the date for the best event about fundraising of the year! 

I Wish I’d Thought Of That #IWITOT is returning to London on Thursday 21st Februrary 2019.

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Getting donor-centred fundraising right: the conclusion of the lightbulb moments.

The best of donor-centric fundraising is here - we’ve kept the best of the last of the lightbulb moments for now.

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Say hello to SOFII’s updated direct mail showcase

With a fresh new look and great organisation by categories, the SOFII direct mail showcase is the place to go for the best content on direct mail and door drops.

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Latest Case Studies:

NSPCC: ‘Can’t Look’ TV ad that launched the Full Stop campaign

This shocking 1999 TV ad helped to launch the NSPCC’s Full Stop campaign bringing the issue of child abuse into people’s home but it’s more powerful because of what you don’t see.

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Shelter’s hugely successful Christmas ecard campaign

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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Common Cause Citizen’s Committee: major donor upgrade

The letter and the rather interesting reply form get to the point, asking for money on the letter’s first page.

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Latest Articles:

Welcome to SOFII’s direct mail showcase: contents and index

Welcome to SOFII’s direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.

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SOFII’s Christmas Gift Catalogue

It’s holiday season and that means presents! If you’re a fundraising enthusiast, SOFII’s Christmas catalogue is for you: superb articles and showcases to share with your colleagues and friends. And we’ll be adding to it every week! Click here to go to the catalogue and start spreading the seasonal joy.

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‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment

In the final entry of SOFII’s WoW! competition, we hear from John Lepp, co-founder of Agents of Good about the need to love your donors.

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Concluding SOFII’s lightbulb moments series.

An engaging Q&A session, lessons for CEOs and boards and the importance of WHY: the last edition of SOFII’s lightbulb moments are here.

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An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

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The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud

In an interview with Tony Loyd that first appeared on his website and on his podcast, Rachel Hutchisson of Blackbaud explains the notion of corporate social responsibility and why it is so important in the modern working environment.

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