Latest News:

Save the date for (probably) the best event about fundraising of the year! 

I Wish I’d Thought Of That #IWITOT is returning to London on Thursday 18th January 2018.

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Your example can inspire SOFII’s readers

Have you or your organisation created something truly special for donors and beneficiaries?

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SOFII’s new content is getting people talking

We’re grateful for all your feedback - if you haven’t already, join in the conversation!

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Latest Case Studies:

War Child - Armistice

War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.

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NO MORE’s Super Bowl 49 PSA: Listen

This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.

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Bluebell Wood’s Soapbox Derby 2016

With their first Soapbox Derby, Bluebell Wood Children’s Hospice smashed their fundraising target with a fun and thrilling public event.

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Latest Articles:

Bernie Barnstorms – I Wish I’d Thought Of That

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 

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Are you the disrupter, or the disrupted?

The Commission on the Donor Experience could be seen as a watershed moment for the not-for-profit sector. Terry Hunt, partner at The Future Customer gives his candid opinion on the future in a specially-commissioned article.

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There must surely be a better way to make the most of people’s generosity during tragic times?

It’s wonderful how the public responds to horrors  such as the terror attack at the Manchester Arena  in the UK with generous donations to help the victims. But is there a better way?

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Collecting stories from your donors

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it. 

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I’m a fundraiser because…

Being a fundraiser is more than just a job for Ask Direct founder and leading Irish fundraiser Damian O’Broin.

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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