Latest News:

The NSPCC Full Stop campaign retrospective is here!

We have launched our retrospective series on the NSPCC’s record-breaking Full Stop campaign, in the words of Giles Pegram CBE, the NSPCC fundraising director at the time. Part one is here, part two will follow soon.

Read more

I Want To Talk At That IWITOT

I Want To Talk At That #IWTTAT, a competition giving young, up-and-coming fundraisers the opportunity to speak at SOFII’s flagship event in London (I Wish I’d Thought Of That #IWITOT) launches today. It’s a sort of Fundraising’s Got Talent…

Read more

Save the date for (probably) the best event about fundraising of the year! 

I Wish I’d Thought Of That #IWITOT is returning to London on Thursday 18th January 2018.

Read more

Latest Case Studies:

Trócaire - September direct mail campaign 2017

With intelligent identification and targeting of donors, Irish charity Trócaire exceeded all their expectations with what they dubbed an ‘exceptional ask’ aimed at specific donors. Having honed this strategy over time, it’s now paying off big time.

Read more

Marie Curie and Yorkshire Building Society – The Hour of Need

Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.

Read more

The Polish Red Cross: Very Good Manners

This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.

Read more

Latest Articles:

How to get from Good Intentions to a Great Supporter experience – and retention

In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.

Read more

NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

Read more

What Donors Want - perhaps the most crucial podcast you’ll hear this year. Episode two.

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

Read more

Thinking of investing in segmentation? Be careful of these common and costly mistakes

For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.

Read more

SOFII’s major donor showcase - introduction and contents

Do you work with major donors? Do you want to be inspired in how you approach and talk to them? Then this showcase will be a treasure trove for you!

Read more

What Donors Want - perhaps the most crucial podcast you’ll hear this year. Episode one.

This first episode of the What Donors Want podcast from I.G Advisors offers terrific insight into what your donors want with Alfonsina Peñaloza, Programme Officer for Global Development and Population at the William and Flora Hewlett Foundation giving her expert opinion. 

Read more