Latest News:

Good advice and bad ads

Bringing you the best of the best and what you really need to avoid doing: two different angles to help transform your fundraising.

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SOFII speaks your language

Thanks to our brilliant volunteer translators, we have a selection of case studies and articles in different languages. Here’s some brand new content for our Spanish speakers.

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SOFII’s best of the best: the NSPCC Full Stop campaign in full

Now in full, the chronicle of the most successful charity campaign in UK history, the NSPCC’s Full Stop campaign is on SOFII. Be prepared to be inspired.

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Latest Case Studies:

Islamic Relief’s WhatsApp genius: raising £180,000 via messaging

A clever and modern use of technology by Islamic Relief demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.

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Roundabout’s Sleep out

Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout’s crucial work and the very real challenges faced by their beneficiaries.

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NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’

We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.

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Latest Articles:

Latest insights from SOFII’s lightbulb moments

Here, just added for you: three fundamentals for the new era of responsible fundraising. 

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SOFII’s best of the best showcase - introduction and contents

This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal

Giles Pegram CBE analyses the aftermath of the Full Stop campaign and pays tribute to the donors and volunteers who were crucial in making it such a successful and ground-breaking appeal.

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Latest lightbulb moments

Here’s news of the latest 32 ‘lightbulb moments’ short videos just going live on SOFII . Plus, we’ve just posted two more ‘context-setting’ videos too.

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Chinese take away: reinventing fundraising in the People’s Republic of China

Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation

The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.

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