Latest News:

The Commission for the Donor Experience: reports coming soon

With the Commission’s permission, SOFII plans to publish the outcomes from all of their findings and deliberations in a specially constructed area dedicated to providing you, SOFII’s users, with the best information available anywhere on how to improve the donor experience.

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Breaking the internet with great fundraising ideas - I Wish I’d Thought Of That 2016

This year’s I Wish I’d Thought Of That (or #IWITOT as it’s known by the cool kids) was trending on Twitter in London on Wednesday 30th November! 

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Good news for SOFII’s future

SOFII is delighted to announce that Agents of Good, a leading marketing and communications agency based in Ontario, Canada, has come forward as SOFII’s newest ‘business partner’.  

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Latest Case Studies:

Ministry of Stories: Hoxton Street Monster Supply Store

Fiendish fun in this creative shop that raises funds for the children’s writing and mentoring centre on the same premises that is accessed through a secret door. 

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Durham Cathedral in LEGO: innovative buy-a-brick fundraising

An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic. 

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UNICEF Christmas adverts

These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.

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Latest Articles:

The perfect annual report

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don’t focus on donors and beneficiaries.

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The positives and negatives of emotional fundraising

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

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Jack’s story, from Claire House Children’s Hospice

A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.

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The use and misuse of emotion

This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience. 

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SOFII stars: great fundraising writers

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part four

In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.

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