Latest News:

SOFII speaks your language

Thanks to our brilliant volunteer translators, we have just added some new content for our Spanish and Portuguese speakers.

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Want some inspirational fundraising reading?

Just the best books summarised, reviewed and recommended by one of your peers, to help you to have a bookshelf that you can rely on. New reviews just added…

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What’s next in fundraising?

Some of the winning entries from our competition with The Agitator and Revolutionise to find new young fundraising writing talent.

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Latest Case Studies:

Rethink Mental Illness ‘find Mike’

Here is the story of Jonny Benjamin’s search to find ‘Mike’, one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn’t stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny’s hero. It was a brave decision and one that brought many rewards.

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Toilet Twinning

The radical concept of toilet twinning brought at least 300 smiles to the audience at IWITOT. John Bird of data experts Blackbaud says its success is because it directly explains the cause and, obviously, has strong links to aspects of the donor’s life that make it relevant. The beauty is, some elements are easily transferable to other charities.

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The ALS (USA) ‘ice bucket’ challenge

You may be sick of hearing about the ice bucket challenge. You may even think it has no relevance to your own organisation. But find out the special characteristics that made it the biggest fundraising idea of 2014.

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Latest Articles:

A simple equation, plus three big reasons to buy this book

There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.

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The unconventional fundraising gallery

SOFII loves to celebrate all that is good about fundraising: what we can learn from and replicate. At the same time, we like something quirky, even controversial. So we were delighted to hear about the Good Agency’s gallery of unconventional fundraising. Click here to see the first four nominations.

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Once upon a time…Oxfam and Remember Me

Aline isn’t too sure if the technology used in this great way to use stories to sell goods in Oxfam shops wasn’t a little too sophisticated. Anybody out there have any further information?

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Lessons from the Annual Lectures: Kirsty Simpson’s view

See the last of SOFII’s lessons learned at the 2014 Annual Lectures from Kirsty Simpson. Find out who are the fundraising fairies.

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Do we really need another book on storytelling? Part 2

Click here to see more thoughts and opinions on Ken Burnett’s Storytelling can change the world from Bethan Francis in the UK and Rory Green in Canada. Just a little trailer: you can’t make important change if you aren’t an expert teller of stories.

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Lessons from the Annual Lectures: Stephanie Drummond’s view

Now Stephanie Drummond, who also won a place at the Annual Lectures through SOFII’s competition, tells us the valuable lessons she learned on that day. Go and get your fishing rod!

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