Latest News:

Rebels on the river Liffey: Ask Direct Summer School is back

Dublin will be the place to be on July 12th and 13th as the Ask Direct Summer School returns for two days of insight, exchange and provocative thoughts.

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Fresh content in Portuguese and Spanish

We bring you fresh translations of two great case studies, one in Spanish and one in Portuguese as we continue to make SOFII accessible to as wide an audience as possible.

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Calling all suppliers to the fundraising sector

Why a letter to you from SOFII might contain ‘…the best offer you will ever get in your commercial life.’ But be warned. This superb letter will stir your nostalgia and leave you longing for the bygone days of great, classic direct mail. It may even make you cry.

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Latest Case Studies:

NSPCC’s improved online giving experience

An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.

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KiKa’s story: how a small charity gained success through donor engagement

A small Dutch charity shows the way in event fundraising and donor relations.

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Islamic Relief’s WhatsApp genius: raising £180,000 via messaging

A clever and modern use of technology by Islamic Relief demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.

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Latest Articles:

CDE project 6 section 4.9: Keep it simple

In his contribution to CDE project six: the use and misuse of emotion, professor of ephilanthropy Brock Warner, CFRE, explains why simplicity is the key to emotionally engaging your donors.

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Leading the resistance: the American Civil Liberties Union

Ali Walker celebrates the American Civil Liberties Union’s resistance to Donald Trump’s travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

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Legacies, they’re nowt to do with thee!*

If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.

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CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion

In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.

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Peer-to-Peer Fundraising: a mini guide for nonprofits

Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.

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If you want their money, best not to insult them

A goof by the UK Conservative Party in a fundraising letter shows just how careful you need to be with the data you’re working from.

Note: this article contains language that some may find offensive

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