Latest News:

A new case study from IWITOT14

Joseph Pulitzer inspired 120,000 ordinary New Yorkers to donate a huge number of small donations enabling the Statue of Liberty to stand today.

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A new case study from the NSPCC

The NSPCC’s thank you mailing with its bright colourful booklet couldn’t fail to motivate donors to respond.

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Latest Case Studies:

Fundraising for the Statue of Liberty’s pedestal

Without the inspiration of Joseph Pulitzer who inspired 120,000 ordinary New Yorkers to donate a huge number of small donations, the 150ft tall Statue of Liberty would not be standing today on New York’s harbour.

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NSPCC’s thank-you mailing

This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.

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United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift

United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.

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Latest Articles:

Fundraising in the First World War: how the fundraising ground force made a difference

Asking someone in your immediate vicinity for monetary help is as elementary as fundraising gets. More often than not, it’s as effective as it gets too – which is why it pops up throughout history. Fundraising during the First World War was no different. 

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Does thanking really work?

Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.

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At last, some genuinely fresh thinking in press advertising from a charity

Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’

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Fundraising in the First World War: fighting the good fight

Fundraising and charitable volunteering is a rather under-reported component of Britain’s war effort during the First World Ward, says Tony Charalambides, but it had an enormous impact on its outcome.

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It won’t work here!

Matthew Sherrington is depressed and losing patience with fundraisers who won’t try a different idea.

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Ben Horowitz of the City of Hope

Rich Fox met Ben Horowitz 39 years ago and he says he has never known a better fundraising mind before or since. Here Rich explains this brilliant fundraiser’s philosophy for success.  

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