Latest News:

Ask Direct rejoins SOFII as a business partner

SOFII are delighted to announce our new and exciting partnership with Ask Direct, Ireland’s premier fundraising and direct marketing agency.

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Want to be donor-centred?

The Commission on the Donor Experience can help you to achieve real donor-centred fundraising. Click here to access the full CDE contents.

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Joel Joffe (1932-2017)

We are saddened by the passing of humanitarian giant and SOFII supporter Joel Joffe.

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Latest Case Studies:

MyOxfam app

The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.

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Macmillan Cancer Support ‘eCards’

Macmillan Cancer Support wanted to update their outdated eCards platform, which was too dependent on Adobe Flash software, with a modern platform that could be optimised for mobiles and tablets.

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UNESCO: Empowering Local Radios with ICTs

An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.

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Latest Articles:

CDE project 6 the full contents and purpose

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

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CDE All the project summaries in one report

CDE All the project summaries in one report here.

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CDE Contents

List of all the CDE project summaries and where to find them on SOFII.

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CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

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CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising.

How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?

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The 6Ps: a blueprint for transforming fundraising. For good.

The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers for the Commission on the Donor Experience (CDE).

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