Latest Case Studies:

Amnesty International: the pen pack

Amnesty needed a powerful and effective means of recruiting new donors to their great cause. This was it. This was, as far as we know, the first ever occasion when a free pen was included in an acquisition mailing, in the UK at least. This mailing was both brilliantly successful and started a trend that led to a flood of imitators.

SOFII has just restructured its massive direct mail, door drops and household deliveries showcase – the world’s biggest and best direct mail swipe file. Check it out here.

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Common Cause Citizen’s Committee: major donor upgrade

Common Cause envelope

The letter and the rather interesting reply form get to the point, asking for money on the letter’s first page.

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Eihei Dogen fundraising letter: from 1235

Sent in the year 1235, this may be the oldest fundraising letter on record. It is also an extraordinarily competent appeal that identifies the different types of people that the writer wishes to address.

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Latest Articles:

An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

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The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud

In an interview with Tony Loyd that first appeared on his website and on his podcast, Rachel Hutchisson of Blackbaud explains the notion of corporate social responsibility and why it is so important in the modern working environment.

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The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

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Welcome to SOFII’s direct mail showcase: contents and index

Welcome to SOFII’s direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.

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How I wrote it: the Make-A-Wish Foundation’s prospect letter

In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.

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The BADASSforGOOD podcast. Episode four: pretty is more than skin deep

It’s a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.

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Latest News:

Say hello to SOFII’s updated direct mail showcase

With a fresh new look and great organisation by categories, the SOFII direct mail showcase is the place to go for the best content on direct mail and door drops.

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SOFII’s WoW! series is here!

We’ve launched an exciting and inspirational new series, World-changers at Work. Here’s how you can explore the new content and get involved.

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Meet the world-changers

These are the voices that drive the WoW! project: interviews and conversations with people who every day are making a difference.

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