Latest News:

SOFII speaks your language

Thanks to our brilliant volunteer translators, we have just added some new content for our Spanish and Portuguese speakers.

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Want some inspirational fundraising reading?

Just the best books summarised, reviewed and recommended by one of your peers, to help you to have a bookshelf that you can rely on. New reviews just added…

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What’s next in fundraising?

Some of the winning entries from our competition with The Agitator and Revolutionise to find new young fundraising writing talent.

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Latest Case Studies:

The UNICEF partnership with the 2014 Glasgow Commonwealth Games

UNICEF’s partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.

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Cancer Research UK’s ‘no-make-up selfie’ campaign

An 18 year old from Stoke in the UK is credited with dreaming up the no-make-up selfie craze that raised an amazing £1 million in the first 24 hours, mainly through text messages and social media. The craze went on to raise £8 million in a week. Cancer Research UK can now report back to their hundreds of thousands of new donors that 10 clinical trials are now in place that otherwise wouldn’t exist.

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Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign

Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex’s Lemonade Stand Foundation smash its $40,000 target.

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Latest Articles:

Forcing or forging a relationship? Part 4: how to manage a relationship

Everything you do has an influence on your donors’ connections with you. This in turn helps or harms their commitment to you. Charlie Hulme has already shown how to measure this, now he shows you how to take it a step further and actually manage the relationship.

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Involving your board and board members in fund development, part three

Your board members reluctance to take part in your fundraising could be down to plain fear. In Simone Uncensored this week you’ll find some useful tips on how to show them that it is a great, fulfilling thing to do – nothing to be scared of at all.

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Forcing or forging a relationship? Part 3: how to measure a relationship

You are only nine questions away from unlocking enormous value from your current donor file. Nine questions that represent the beginning of the end of inevitable donor churn.

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It’s time to create a strategy for your website that will increase your fundraising

If you follow these five steps you will create a strategy that will make the content of your website work hard for you and your donors happy.

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A simple equation, plus three big reasons to buy this book

There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.

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The unconventional fundraising gallery

SOFII loves to celebrate all that is good about fundraising: what we can learn from and replicate. At the same time, we like something quirky, even controversial. So we were delighted to hear about the Good Agency’s gallery of unconventional fundraising. Click here to see the first four nominations.

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