Latest News:

A proper thank you and a case study to warm the heart

Do you want to learn the best way to thank your major donors? Or be inspired by how the British Heart Foundation revolutionised their in memory giving strategy? Find out how on SOFII!

Read more

Once you win a right there’s always going to be some son of a b**** who wants to take it away!’

Fundraising legend and lifelong activist Roger Craver gives an exclusive interview to SOFII on Trump, campaigning and fighting the good fight.

Read more

Latest Case Studies:

Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland

A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland’s fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.

Read more

How Alzheimer’s Society transformed it’s online giving experience

Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.

Read more

Want to fight hatred and raise money for a good cause? Do it the fun way!

Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.

Read more

Latest Articles:

The wisdom of Roger Craver part two

‘It’s always a fantastic time to be alive – it beats the alternative!’ The second part of our interview with the legendary Roger Craver continues, exploring technology, fundraising techniques and Britain’s own Trumpism.

Read more

How thank-you letters can help you achieve your major giving potential

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

Read more

Still in the battle: an interview with Roger Craver

Part 1 of an interview with Roger Craver. An activist for over fifty years, he has been involved in the US civil rights movement helping to establish Common Cause, the National Organisation for Women, the Environmental Defense Fund and Greenpeace. 

Read more

The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan.

Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

Read more

How getting diversity and inclusion right will help us change the world

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

Read more

Fear, flight and fight – turning pain into gain

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

Read more