Watch this space for inspiring fundraising from The Foundling Hospital, Harold Sumption, Lyndall Stein, successful legacy marketing and more…Read more
Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. Here are some examples from around the world to get you inspired.Read more
Latest Case Studies:
Here is another excellent campaign from St Michael’s Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.Read more
Don’t be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.Read more
It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.Read more
Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today – but when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…Read more
Eifron Hopper explains why our legacy messages, as well as being compelling and memorable, should be frequent and delivered to our donors via as many appropriate channels as possible.Read more
Don’t miss this important webinar hosted by The Agitator,
Where once the approach of street fundraisers was eagerly received by the public, today’s solicitors are often tagged ‘chuggers’ and public acceptance is on par with that generally accorded muggers.
It doesn’t have to be that way. It’s time to re-set, re-boot and re-imagine this once vaunted channel of acquisition.
Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it’s the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can’t afford to ignore?Read more
Many charities have a welcome programme in place to keep more donors giving, to make them feel welcome, or to ask for more money. For whatever the reason you have your welcome flow, there is always room for improvement. So, here’s a simple 10-point checklist that will help you estimate how much room for improvement there actually is.Read more