Latest News:

If you missed IWITOT London 2014…

If you missed SOFII’s flagship event in London this year there’s no need to suffer FOMO (fear of missing out) as we now have video clips of all the speakers on our YouTube channel.

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A new case study from IWITOT14

Joseph Pulitzer inspired 120,000 ordinary New Yorkers to donate a huge number of small donations enabling the Statue of Liberty to stand today.

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A new case study from the NSPCC

The NSPCC’s thank you mailing with its bright colourful booklet couldn’t fail to motivate donors to respond.

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Latest Case Studies:

F*CK CANCER: raising money for cancer research

‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT

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JustGiving: a ‘for profit, for good’ platform for online giving.

Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here. 

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The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal

How the Children’s Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign. 

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Latest Articles:

Forcing or forging a relationship? Part 2: what makes a relationship?

If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.

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Board chairs

How to make sure that the chair of your board is neither good, bad,or indifferent, but absolutely great!

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Fundraising in the First World War: how the fundraising ground force made a difference

Asking someone in your immediate vicinity for monetary help is as elementary as fundraising gets. More often than not, it’s as effective as it gets too – which is why it pops up throughout history. Fundraising during the First World War was no different. 

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Does thanking really work?

Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.

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At last, some genuinely fresh thinking in press advertising from a charity

Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’

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Fundraising in the First World War: fighting the good fight

Fundraising and charitable volunteering is a rather under-reported component of Britain’s war effort during the First World Ward, says Tony Charalambides, but it had an enormous impact on its outcome.

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