Latest News:

A journey through fundraising’s history

It’s easier to know where you’re going if you know where you’ve been. Dip into our fundraising archive to find out more about how previous generations of fundraisers have engaged with their donors.

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What would fundraising be without donors?

Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

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How I wrote that fundraising letter

SOFII has a collection of interviews and articles with leading fundraising copywriters that explains the inspiration and approach to the art of writing fundraising stories.

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Latest Case Studies:

Trillium Gift of Life Network: ‘bucket list’

This is a great public awareness campaign with interactive use of social media and appropriate targeting.

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Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words

This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.

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Crimestoppers: reverse pickpocketing is putpocketing

The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.

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Latest Articles:

Enabling volunteers to do the right stuff

Simone Joyeaux is determined to help nonprofits get their governance right. In her latest article for SOFII she writes about the importance of enabling your volunteers.

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Humans of New York: the power of storytelling for social fundraising

Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.

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A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’

Charlotte and Emily are almost identical donors with very different donation histories.

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How to nurture happy fundraisers

 How do we ensure that, as experienced fundraisers, we are helping to nurture happy colleagues?

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Why I am not a fan of welcome packs

 ‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.

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Following the fold

Lyndall Stein shows that you’re never too old to learn some new tricks and passes on some fundraising tips for the young from the old.

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