Latest News:

Jerold Panas (1928-2018)

We lament the passing of one of fundraising’s all-time greats, Jerold Panas.

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History at your fingertips: SOFII’s best of the best

The very best of the best, click here to learn about SOFII’s all-time fundraising greats and be inspired by some giants of the charities sector and groundbreaking campaigns.

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Which of these great fundraising ideas will inspire you?

SOFII is about sharing great ideas, and with every iteration of I Wish I’d Thought of That (IWITOT), fundraisers young and old, experienced or new to the job, share those that are so good they wished they’d thought of them.

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Latest Case Studies:

Shine virtual balloon race

A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.

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NSPCC ‘Open Your Eyes’ direct response TV ad

A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation’s dedication to its mission, donors and beneficiaries.

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Snowdogs: Tails in Wales Trail

This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children’s hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.

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Latest Articles:

SOFII stars: the best of corporate social engagement

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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How crowdfunding is helping fundraise for community projects

Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.

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CDE project 6. Section 5.4: an emotional major donor

With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.

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CDE project 6. Section 5.2: the starfish story

A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan’s Children of Rwanda charity.

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CDE project 6. Section 4.9: to the edge of acceptability

In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.

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How the RNLI made me a donor

Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.

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