Latest News:

Call for content for future SOFII features – are you planning to change the world?

We want to ask you a simple question: why did you become a fundraiser?  

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Want to be donor-centred?

The Commission on the Donor Experience can help you to achieve real donor-centred fundraising. Click here to access the full CDE contents.

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Latest Case Studies:

CARE International ‘Don’t give, lend’

‘Teach a man to fish and you feed him for a lifetime’ as the saying goes. This could easily have been the inspiration for this campaign, as CARE International embarked on a new way of engaging supporters by offering them the chance to lend money rather than donate it. Supporters were able to invest in exciting business opportunities in poor communities – an innovative and economically sound way of developing those communities whilst maintaining the focus and engagement of donors.

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ACLU: Stand for Rights. Stand for Freedom

When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.

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MyOxfam app

The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.

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Latest Articles:

What the gender pay gap is – and what it isn’t

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it’s time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

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CDE project 6 section 3.4: emotional intelligence

Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.

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CDE project 6 the full contents and purpose

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

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CDE All the project summaries in one report

CDE All the project summaries in one report here.

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CDE Contents

List of all the CDE project summaries and where to find them on SOFII.

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CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

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