Latest Case Studies:

St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

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WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

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Netherlands Red Cross and 3FM: Serious Request

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

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Latest Articles:

World-changers at Work presents: SuperTeds

These ten inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

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From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

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The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

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How celebs use social media for fundraising

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

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George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

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SOFII’s September must-reads

SOFII heroes Pamela Grow and Craig Linton have trawled the Internet to pick out the finest fundraising fruits of September.

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